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Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable.

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Blogs for Viral Marketing

Viral Marketing , Viral Videos, Viral Campaigns

A fresh look at viral marketing campaigns and viral videos. ... Your #1 Most Valuable Viral Marketing Tool: Your Own Blog! ... blog to spread viral marketing ...www.viralmarketingchatter.com/

̧.•*")Viral Marketing Mix ̧.•*")

Viral Marketing has Weaved its Way into Big Business ... blog that is laser-focused on exploring the "Key ADvantages of Viral Marketing" ...viralmarketingmix.blogspot.com/

Viral King - Viral Marketing Tips And Tricks

... of The Viral King's Most Popular posts. New Blog has a ... New Year - New $1,000 Blog - Not Another Newbie! ( 7) Viral Marketing; Do you need permission? ...www.viralking.com/

Dan Zarrella, Viral Marketing and Social Media Consultant

... for more great blogs to read, especially about viral marketing, so let's use Alltop to crowdsource the creation of a viral marketing blog reading list. ...danzarrella.com/

Viral Marketing With Blogs — Copyblogger

Viral Blogging. Link Bait. Tagged. Dugg. If you know what those words mean, you're likely ... The Four Viral Marketing Content Categories. Eleven Strategies ...www.copyblogger.com/viral-copy/

Wikipedia About Viral Marketing

Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable.

It is claimed that a customer tells an average of three people about a product or service they like, and eleven people about a product or service which they did not like. Viral marketing is based on this natural human behavior.

The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.

The term "viral marketing" is also sometimes used pejoratively to refer to stealth marketing campaigns—the use of varied kinds of astroturfing both online and offline to create the impression of spontaneous word of mouth enthusiasm.

  • See Viral phenomenon

History

The term Viral Marketing was coined by a Harvard Business School professor, Jeffrey Rayport, in December 1996 article for Fast Company The Virus of Marketing. The term was further popularized by Tim Draper and Steve Jurvetson of the venture capital firm Draper Fisher Jurvetson in 1997 to describe Hotmail's e-mail practice of appending advertising for itself in outgoing mail from their users.

Among the first to write about viral marketing on the Internet was media critic Douglas Rushkoff in his 1994 book Media Virus. The assumption is that if such an advertisement reaches a "susceptible" user, that user will become "infected" (i.e., sign up for an account) and can then go on to infect other susceptible users. As long as each infected user sends mail to more than one susceptible user on average (i.e., the basic reproductive rate is greater than one), standard in epidemiology imply that the number of infected users will grow according to a logistic curve, whose initial segment appears exponential.

Among the first to write about algorithms designed to identify people with high Social Networking Potential is Bob Gerstley in Advertising Research is Changing. Gerstley uses SNP algorithms in quantitative marketing research to help marketers maximize the effectiveness of viral marketing campaigns. It is also named "viral" because it allows a message to spread like a virus. In 2004 the concept of Alpha User was released to indicate that it had become now possible to technically isolate the focal point members of any viral campaign, the "hubs" who are most influential. Alpha Users can today be isolated and identified, and even targeted for viral advertising purposes most accurately in mobile phone networks, as mobile phones are so personal.

Search results for Viral Marketing

What is viral marketing? - a definition from Whatis.com

On the Internet, viral marketing is any marketing technique that induces Web ... One example of successful viral marketing is Hotmail, a company, now owned by ...searchcrm.techtarget.com/sDefinition/0,,sid11_gci213514,00.h...

Viral Marketing - How To Information - eHow.com

Find how to information on Viral Marketing at eHow.com. From basic instructions to advanced tips and techniques, eHow's How To experts are ready to help.www.ehow.com/articles_3111-viral-marketing.html

The New Rules of Viral Marketing

The New Rules of Viral Marketing :: How word-of-mouse spreads your ideas for free ... VIRAL MARKETING ADVICE. from Tim Washer, manager of new media web video, ...www.davidmeermanscott.com/documents/Viral_Marketing.pdf

Marketing Web 2.0, Your Public Relations Company for the Internet ...

Today everyone is talking about viral marketing campaigns that work. ... Welcome to Viral Marketing Using Web2.0 ... see more viral video marketing campaigns. ...viral-marketing.cc/

MindComet :: Viral Marketing Voodoo

MindComet's Corporate Viral Marketing Blog. This blog is dedicated to the discussion of viral marketing techniques and viral marketing campaigns.www.viralvoodoo.com/

Images found for Viral Marketing

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News about Viral Marketing

Lego viral attracts over half million visits

NetimperativeThe Institution of Engineering and Technology’s (IET) new viral game, which is based on the laws of physics and includes Lego Technic pieces, has attracted over half a million players in just four weeks.http://www.netimperative.com/news/2009/may/lego-viral-attrac...

Pepsi Sees a Chance to Fill Newspapers' Void

BrandWeekFrom Gatorade's "Replay" of two high school football rival teams to Pepsi's "Dear Mr. President" viral video campaign, PepsiCo is making a big splash in social and digital media.http://brandweek.com/bw/content_display/news-and-features/di...

New Intimidating District 9 Poster

Screen RantWhy can’t we all just get along? It seems that the marketing is really gearing up for the upcoming Peter Jackson-Neill Blomkamp sci-fi film, District 9. We finally saw a full length trailer that debuted last week online and alongside X-Men Origins: Wolverine in theaters, as well as some more viral marketing with an updated version [...]http://screenrant.com/intimidating-district-9-poster-rob-779...

Mizuno returns to TV ads after viral success

RevolutionLONDON - After a successful online trial, golf club manufacturer Mizuno is expanding its 'Sound test' viral campaign to television in its first broadcast advertisement in over five years.http://www.revolutionmagazine.com/News/MostDiscussed/903999/...

HIV/AIDS Research Network Recommends Use of Abbott RealTime Viral Load Test for NIH-Sponsored Clinical Trials

PR Newswire via Yahoo! FinanceThe Abbott RealTime HIV-1 Assay and Abbott m2000 System have been recommended as a standard protocol for viral load testing in HIV/AIDS clinical trials sponsored by the National Institutes of Health .http://biz.yahoo.com/prnews/090507/cg12679.html?.v=1

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Comments Unbecoming

ClickZAbout a quarter of all online advertising marketers have tried to run a viral campaign. This data point comes from Jupiter Research's Viral Marketing report, released earlier this year. The report says what we all already, grudgingly know: only a ... http://www.clickz.com/3631080

Bloggers key in search for viral success

Austin American-StatesmanPLUGGED IN Bloggers key in search for viral success BuzzCorps finds the right formula for enlisting bloggers to help marketing campaigns By Dan Zehr AMERICAN-STATESMAN STAFF Monday, October 06, 2008 Every company dreams of planting the spore of an ... http://www.statesman.com/business/content/business/stories/t...

The Social

CNET NewsThere is no 'viral marketing' per se," Solis said, referring to the marketing trend of creating a catchy online gimmick and hoping it will spread like the latest cat-does-something-funny video on YouTube. Rather, Solis explained, it's the people who ... http://news.cnet.com/8300-13577_3-36.html?keyword=%22marketi...

3D Social Media Application Aims to Cut Workplace Obesity

MSN MoneyCentralUtilizing pre-built and custom applications, the company provides Web 2.0 technologies for online destinations with 2.5D virtual platforms, advergaming, interactive entertainment, and social network-based viral marketing ... http://news.moneycentral.msn.com/provider/providerarticle.as...

Belgian Blogger Trades Ads For Art (and Potential Fame)

WiredRenaud Dehareng's experiment in viral marketing looks to be gaining some traction. The Belgian "internet entrepreneur" created the website GrowingBuzz to publicize his brother's artwork and test out theories of online advertising. For the right to ... http://blog.wired.com/business/2008/10/belgian-blogger.html

Search results for Viral Marketing

Viral Marketing

Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth ... http://marketing.about.com/od/viralmarketing/Viral_Marketing...

Viral Marketing Intensive

Who Else Wants To Unleash Your Own Firestorm of FREE Profit-Pulling Viral Traffic?... http://www.viralmarketingintensive.com/?invite=12721

What is viral marketing? - a definition from Whatis.com

On the Internet, viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially ... http://searchcrm.techtarget.com/sDefinition/0,,sid11_gci2135...

FREE Viral Marketing Free Traffic Creation Crash Course

Take the FREE Viral Marketing Crash Course And Discover the 6-Step Formula to Create Unlimited Free Web Traffichttp://www.viralmarketingcrashcourse.com/

Viral Marketing Tools - Home

Joomla - the dynamic portal engine and content management system ... Saturday, 12 June 2004 If you've read anything at all about Content Management Systems (CMS), you'll probably ... http://viralmarketingtools.net
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Answers for Viral Marketing

John WynneViral Marketing?John WynneJohn Wayne: Do a search in Google or Yahoo for 'Viral Marketing'. You should get lots of results dealing in the subject. The best way to market virally is to create a unique product, preferably ...ConsumerCompareWhat is your definition of viral marketing?ConsumerCompareViral marketing is difficult to master; but easy to define. It is something that spreads through word of mouth almost infectiously like a virus where if one person sees it, instantly that person t...slcfishboneDo you know of a case study of a college or university doing a successful viral marketing campaign?slcfishboneharvard school of business published an article last year. I could not find it in a search. You should contact them by email.shaneCan comebody explain viral marketing to me?shanewantsabis there real evidence that viral marketing works?wantsabI have tried three different viral marketing programs NO they dont work. If you need traffic check out the article at http://tymes90.googlepages.com/gettingtraffic good luck
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