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Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable.

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Wikipedia about Viral marketing

Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable.

It is claimed that a customer tells an average of three people about a product or service they like, and eleven people about a product or service which they did not like. Viral marketing is based on this natural human behavior.

The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.

The term "viral marketing" is also sometimes used pejoratively to refer to stealth marketing campaigns—the use of varied kinds of astroturfing both online and offline to create the impression of spontaneous word of mouth enthusiasm.

  • See Viral phenomenon

History

The term Viral Marketing was coined by a Harvard Business School professor, Jeffrey Rayport, in December 1996 article for Fast Company The Virus of Marketing. The term was further popularized by Tim Draper and Steve Jurvetson of the venture capital firm Draper Fisher Jurvetson in 1997 to describe Hotmail's e-mail practice of appending advertising for itself in outgoing mail from their users.

Among the first to write about viral marketing on the Internet was media critic Douglas Rushkoff in his 1994 book Media Virus. The assumption is that if such an advertisement reaches a "susceptible" user, that user will become "infected" (i.e., sign up for an account) and can then go on to infect other susceptible users. As long as each infected user sends mail to more than one susceptible user on average (i.e., the basic reproductive rate is greater than one), standard in epidemiology imply that the number of infected users will grow according to a logistic curve, whose initial segment appears exponential.

Among the first to write about algorithms designed to identify people with high Social Networking Potential is Bob Gerstley in Advertising Research is Changing. Gerstley uses SNP algorithms in quantitative marketing research to help marketers maximize the effectiveness of viral marketing campaigns. It is also named "viral" because it allows a message to spread like a virus. In 2004 the concept of Alpha User was released to indicate that it had become now possible to technically isolate the focal point members of any viral campaign, the "hubs" who are most influential. Alpha Users can today be isolated and identified, and even targeted for viral advertising purposes most accurately in mobile phone networks, as mobile phones are so personal.

Search results for Viral Marketing

Talk:Viral marketing - Wikipedia, the free encyclopedia

21 Potential for linkspam in section on "notable examples" of viral marketing ... of viral marketing? 31 The article confuses Viral Marketing and Word ...en.wikipedia.org/wiki/Talk:Viral_marketing

Viral Marketing

Viral marketing depends on a high pass-along rate from person to person. ... Clickz gives you 5 tips on how to optimize your viral marketing campaigns. ...marketing.about.com/od/viralmarketing/Viral_Marketing.htm

What is viral marketing? - a definition from Whatis.com

On the Internet, viral marketing is any marketing technique that induces Web ... One example of successful viral marketing is Hotmail, a company, now owned by ...searchcrm.techtarget.com/sDefinition/0,,sid11_gci213514,00.h...

MindComet :: Viral Marketing Voodoo

MindComet's Corporate Viral Marketing Blog. This blog is dedicated to the discussion of viral marketing techniques and viral marketing campaigns.www.viralvoodoo.com/index.html

The New Rules of Viral Marketing

The New Rules of Viral Marketing :: How word-of-mouse spreads your ideas for free ... VIRAL MARKETING ADVICE. from Tim Washer, manager of new media web video, ...www.davidmeermanscott.com/documents/Viral_Marketing.pdf

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News about Viral Marketing

Levi's 'Unbuttons' Viral Effort

AdWeekNEW YORK Levi's wants customers to get in touch with their inner beast. The San Francisco company has launched a new viral effort it hopes will attract young men to pass along videos of customized "beasts" emerging from the button-fly of Levi's jeans.http://adweek.com/aw/content_display/news/agency/e3i89406073...

Inc.com Blogs: Is Viral Video Dead?

Inc MagazineJust as marketing departments the world over are rushing to deploy v... http://blog.inc.com/the-browser/2008/10/is_viral_video_dead....

Silverpop Takes Email Marketing Social

Broadcast NewsroomATLANTA, BUSINESS WIRE -- Silverpop today announced its groundbreaking new Share-to-Social feature, making it the first email service provider to bridge the gap between email marketing and social networking.http://www.broadcastnewsroom.com/articles/viewarticle.jsp?id...

Miami-Dade County Launches $2 Million Global Marketing Campaign To Promote Destination for Business, Vacation and ...

Centre Daily TimesA new $2 million global marketing campaign to promote Miami-Dade County as a dynamic, world-class destination for business, vacation and meetings will be officially unveiled this afternoon at The Beacon Council's Annual Meeting.http://www.centredaily.com/business/story/878474.html

What Killed The Viral Video? [Theories]

GawkerRecently Videogum did a little deep dive into the world of viral videos, and came back with some interesting findings. It seems that 2006 was the peak year for dumb mashups, terrible singers,...http://gawker.com/5057431/what-killed-the-viral-video

News about Viral Marketing

Comments Unbecoming

ClickZAbout a quarter of all online advertising marketers have tried to run a viral campaign. This data point comes from Jupiter Research's Viral Marketing report, released earlier this year. The report says what we all already, grudgingly know: only a ... http://www.clickz.com/3631080

Bloggers key in search for viral success

Austin American-StatesmanPLUGGED IN Bloggers key in search for viral success BuzzCorps finds the right formula for enlisting bloggers to help marketing campaigns By Dan Zehr AMERICAN-STATESMAN STAFF Monday, October 06, 2008 Every company dreams of planting the spore of an ... http://www.statesman.com/business/content/business/stories/t...

The Social

CNET NewsThere is no 'viral marketing' per se," Solis said, referring to the marketing trend of creating a catchy online gimmick and hoping it will spread like the latest cat-does-something-funny video on YouTube. Rather, Solis explained, it's the people who ... http://news.cnet.com/8300-13577_3-36.html?keyword=%22marketi...

3D Social Media Application Aims to Cut Workplace Obesity

MSN MoneyCentralUtilizing pre-built and custom applications, the company provides Web 2.0 technologies for online destinations with 2.5D virtual platforms, advergaming, interactive entertainment, and social network-based viral marketing ... http://news.moneycentral.msn.com/provider/providerarticle.as...

Belgian Blogger Trades Ads For Art (and Potential Fame)

WiredRenaud Dehareng's experiment in viral marketing looks to be gaining some traction. The Belgian "internet entrepreneur" created the website GrowingBuzz to publicize his brother's artwork and test out theories of online advertising. For the right to ... http://blog.wired.com/business/2008/10/belgian-blogger.html

Search results for Viral Marketing

Viral Marketing

Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth ... http://marketing.about.com/od/viralmarketing/Viral_Marketing...

Viral Marketing Intensive

Who Else Wants To Unleash Your Own Firestorm of FREE Profit-Pulling Viral Traffic?... http://www.viralmarketingintensive.com/?invite=12721

What is viral marketing? - a definition from Whatis.com

On the Internet, viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially ... http://searchcrm.techtarget.com/sDefinition/0,,sid11_gci2135...

FREE Viral Marketing Free Traffic Creation Crash Course

Take the FREE Viral Marketing Crash Course And Discover the 6-Step Formula to Create Unlimited Free Web Traffichttp://www.viralmarketingcrashcourse.com/

Viral Marketing Tools - Home

Joomla - the dynamic portal engine and content management system ... Saturday, 12 June 2004 If you've read anything at all about Content Management Systems (CMS), you'll probably ... http://viralmarketingtools.net
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affiliate-video.wmvViral Marketing Video Affiliate Marketing Videomsmedia: 21.0 MB w:1024px - h:768px

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pub-universal-mobile-toilettes.wmvQuand le BVP interdit une pub, et bien ça devient du marketing viral, alors voici la version censurée, et il paraît que d'autres arrivent. (1958.1K) 24/06/2005 dans Videosmsmedia: 1.9 MB w:288px - h:176px

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R_Tam_Session_22_Excerpt.movMovies | The third video in the Session 416 Serenity viral marketing series has been released, and now it's mirrored here: Session 22 Also, in case fans of the series/movie didn't know yet, between no...quicktime: 6.5 MB w:320px - h:240px

budweiser-alien-wazzup.mov

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playstation.mov

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Answers for Viral Marketi...

cosgirl27

What are all the sites for the viral marketing campaign for The Dark Knight?

cosgirl27I only go to the batman on film website for the latest news on the movie, or at the Yahoo movies mesage board.
Chris L

Is there a difference between guerilla and viral marketing?

Chris Lguerilla is on-the-street and in-your-face marketing techniques, like a team of people in the mall giving out samples. viral is just like is says - marketing that spreads like a virus. People shar...
Mss. C. Lov

Is it correct to say: "We are the first to apply Experiential and Viral Marketing on Asia’s market" ?

Mss. C. LovMore correct: "We are the first to apply Experiential and Viral Marketing to the Asian market." or "We are the first to apply Experiential and Viral Marketing IN the Asian market."
yru_so_mt

Do you know a good example of Viral marketing?

yru_so_mtviral comes from virus. it catches some poor guy and has the potential to spread itself among the contacts/network of that poor guy, especially if he is not 'immune' or aware of it. If done well, ...
claudetteanddave

How can viral marketing be applied to enhanced the marketing efforts of a regional theatre?

claudetteanddaveHave you tried putting any video up on YouTube? What about sending the actors out to local parks to perform a few scenes? This actually might make for good videos to put on YouTube. I would even ...

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