Upmarket (or high-end) commodities are products, services or real estate targeted at high-income consumers. Examples of products would include items from Lexus, Mercedes-Benz, Hammacher-Schlemmer, and Chanel.

In the United States, upmarket real estate areas are generally characterized by being within the city limits or a suburb of a major city, a high concentration of multi-million dollar homes (typically several hundred or more), high household incomes (generally a family average of $275,000 per year or more), an abundance of luxury boutiques, hotels, restaurants, vehicle dealerships, exclusive golf courses and nation wide familiarity on a first name basis without the inclusion of an anchor city or state. There are very few of these markets and most are among, if not the wealthiest areas of their states. A partial list includes: Highland Park, Hinsdale, Bel Air, Beverly Hills, Holmby Hills, Kenilworth, Orange County, Greenwhich, Lincoln Park, River Oaks, Hillsborough, Georgetown, Buckhead, Palm Beach, and the Upper East Side. When it comes to shopping, these markets are made up of "flagship" and/or "high volume" version of stores and all of these areas offer what is to be considered a world class shopping experience. Some of these retail areas include: Fifth Avenue, Madison Avenue, Magnificent Mile, Rodeo Drive, Ala Moana Center, The Galleria, South Coast Plaza, Lenox Square & Phipps Plaza, Bal Harbour Shops, Scottsdale Fashion Square, Westfield Valley Fair, Santana Row, The Forum Shops at Caesars and NorthPark Center. There is an entire field of literature directed at the branding of upmarket goods.

Examples of upmarket goods

Clothing, cologne, chocolates and consumer electronics are examples of classes of goods that are commonly brand-segregated to yield upmarket branding. Luxury automobiles, such as Lexus, Mercedes-Benz and Maybach, are frequently dubbed as upmarket or upscale. There are also upmarket newspapers which are newspapers which are produced to appeal to high income individuals. Upmarket newspapers may focus less on tabloid journalism, with the intention of reporting more faithful news and advertising of high-end goods and real estate. Also, high-end clothing consists of clothing designed for economically sound and wealthy consumers. Some examples include Lacoste and Ralph Lauren.

A "high end" restaurant would include purveyors such as The Palm, Ruth's Chris Steakhouse, Maxim's de Paris and The Fat Duck restaurant in the United Kingdom.

A high-end device is a device beyond the normal state of technology. It is often very expensive, but does its job as a rule in a more excellent way than a standard solution. An internationally known high-end antenna was the Warsaw Radio Mast.

See also

• Destination hotel
• Downmarket
• Middle-market
• Over-consumption
• Low-end market