Turkcell (nyse: TKC) is the leading mobile phone operator of Turkey, based in Istanbul. The company has 36.3 million subscribers by the end of September 2008, making it the third biggest in Europe.
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Turkcell (nyse: TKC) is the leading mobile phone operator of Turkey, based in Istanbul. The company has 36.3 million subscribers by the end of September 2008, making it the third biggest in Europe.
Company background
In February 1994, Turkcell started Turkey's first GSM network. Its competitors are Vodafone with a market share of 24% and Avea with a market share of 16%.
Turkcell is the first Turkish company to be listed on the New York Stock Exchange (NYSE), where its shares have been traded since July 11, 2000 along with trading on the Istanbul Stock Exchange (IMKB).
Turkcell's shareholder structure is as follows: 51% is held by Turkcell Holding A.Ş., 4.15% by Çukurova Holding A.Ş., 13.07% by Sonera Holding B.V., 2.32% by MV Holding A.Ş., and the free float is 29.38%. Çukurova Group controls the company despite holding only 18% of the share capital, due to a complicated shareholding/voting structure.
Turkcell also provides GSM services internationally. It has 9.6 million subscribers via Fintur and its affiliates in partnership with TeliaSonera in Azerbaijan, Kazakhstan, Georgia and Moldova, as of September 30, 2007. Turkcell's Ukranian majority-held business, Astelit, has 10.6 million subscribers.
Coverage area
Turkcell provides coverage of an area that, as of March 31, 2007, includes 100% of the population living in cities of 3,000 or more people, 97.21% of the total population, and 80.44% of Turkey's land area.
North Cyprus
Turkcell also operates overseas. Its Northern Cyprus brand is known as Kuzey Kibris Turkcell (North Cyprus Turkcell) which operates in the Northern State of Cyprus only. KKTurkcell runs completely separately from Turkey's Turkcell, although the ownership of the network is the same. KKTurkcell is also the North's largest Network Provider at the moment, in terms of registered users and network coverage. KKTurkcell numbers can be distinguished from Mainland Turkey Turkcell numbers easily, as KKTurkcell numbers begin with 05338.
Roaming
Turkcell has international roaming agreements with 605 operators in 201 countries as of September, 2008. It claims to have more international GPRS roaming agreements than any other operator (356 operators in 143 countries as of August 31, 2008). It also applies discounted roaming costs when calling From a Turkcell mobile to a KKTurkcell number.
Hazır Kart
In March 1999, Turkcell launched a prepaid service named "Hazır Kart" (literally Instant Card) for subscribers with lower spending levels, or who preferred to have more incoming than outgoing calls. Hazır Kart subscribers have access to all Turkcell's global GSM services.
Sponsorship
Turkcell has been the "Official Communication Sponsor" of the national football and basketball teams since 2002. It also sponsors 14 of the 18 football teams in the Turkish Turkcell Super League. The "Turkcell Football Awards" project was initiated in 2003 to encourage "fair play" by awarding athletes who show fairness, impartiality, and solidarity.
