Tiffany & Co. (nyse: TIF) is a U.S. jewelry and silverware company founded by Charles Lewis Tiffany and Teddy Young in New York City in 1837 as a "stationery and fancy goods emporium."

The store initially sold a wide variety of stationery items, and operated as Tiffany, Young and Ellis in lower Manhattan. The name was shortened to Tiffany & Co in 1853 when Charles Tiffany took control, and the firm's emphasis on jewelry was established. Tiffany & Co. has since opened stores in major cities all over the world. At some point, it was acquired by Philadelphia-based investment company Bankers Securities Corporation.

As part of its branding, the company is strongly associated with its Tiffany Blue color, which is a registered trademark.

Flagship store

Diamonds

Tiffany designs were worn by such famous US families as the Astors, the Vanderbilts, Posts, Huttons and the Morgans. Athletes, Hollywood stars, and even European royalty adored these diamonds. Museums valued the Tiffany designs, which ranged from the Art Nouveau period to Art Deco to today's modern styles.Fact: date=February 2007

A Tiffany's gemologist was instrumental in the international adoption of the metric carat as a weight standard for gems, and the Tiffany standard for sterling and platinum have been adopted as United States Standards.

The 128.54-carat Fancy Yellow Tiffany Diamond is usually on display in the New York City flagship store.

Other locations

As of January 31, 2007, the Company operated 64 Tiffany & Co. stores in the U.S., which totaled approximately 486,000 gross square feet, and 103 Tiffany & Co. international stores, which totaled approximately 306,000 gross square feet.

Tiffany & Co. reported in 2006 that its location at South Coast Plaza in Costa Mesa, CA was its most profitable location followed by its New York City flagship, Boston Copley Place, and Ala Moana Shopping Center in Honolulu.

Tiffany & Co. has announced its second store opening in Kuala Lumpur, Malaysia at Pavilion Kuala Lumpur on September 2007, coinciding with the shopping mall opening. The store has . retail space and features the same decor elements as its New York flagship. Recently opened stores in the United States include one at The Natick Collection in Natick, MA which opened in September 2007, Mohegan Sun casino in Connecticut, and at the Providence Place mall in Providence, R.I., both opened in November 2007. There is a Tiffany store in Terminal 5 at London's Heathrow airport which opened at the end of March 2008. A store was opened at 37 King Street, Perth, Western Australia, on July 24, 2008.