There are also a series of DVDs and an official website produced under the Swank name.
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There are also a series of DVDs and an official website produced under the Swank name.
Swank is owned by the Magna Publishing Group, which publishes a number of other adult magazines, including:
- Velvet
- Genesis, which focuses on porn stars
- Swank Extreme, which is billed as showing more extreme hardcore sex
- Gent
- Hometown Girls
- Lesbian Lust
- Lesbian Licks
- Leg Action
- Leg World
- Just 18
- Stag
- Friends & Lovers
- Video World
- Sweet 18
- Cherry Pop
- Cherry Pie
- various others
History
The Magna Publishing Group, which is run by Louis Perretta, bought Swank along with dozens of other pornographic titles, including Stag, in 1993 from Charles "Chip" Goodman, the son of Martin Goodman, founder of Marvel Comics. According to the New York Times, Stag and Swank “can even draw a line to the same pulp publishing outfit—Martin Goodman's Magazine Management Company—that in 1939 started the comic book publisher that eventually became Marvel Comics, and that in the 1950's and 1960's employed future novelists like Mario Puzo and Bruce Jay Friedman as writers and editors.”
At the time Magna purchased the magazines from Goodman, the company was known as Swank Publications, and was a part of the GCR Publishing Group, which also published non-pornographic magazines, including such titles as New Body and Victorian Accents.
The Magna Publishing Group's website includes the claim that Swank has been established for "well over 65 years." A magazine called "Swank" was founded by Fox Features Comics founder Victor Fox in the 1940s. This early version of the magazine was a knockoff of Esquire, but eventually evolved to its current format. The magazine has had breaks in publication of several years during its history, so the "over 65 years" claim may be disputed by some media historians.
Popular culture references
In The Simpsons episode "The Principal and the Pauper", in Principal Skinner's seedy hotel room (after he is revealed to be an impostor), Skinner lists his meager possessions ("... Armin's liquor, Armin's copy of Swank, Armin's frozen peas!") and Homer asks to see his copy of Swank.
In the song "Jen is Bringin' the Drugs/' by Margot & the Nuclear So and So's, the narrator sees Jen in Swank.
