The term supermodel refers to a highly-paid élite fashion model who usually has a worldwide reputation and often a background in haute couture and commercial modeling. The term was elevated to prominence in the popular culture of the 1990s. Supermodels usually work for top fashion designers and labels. They have multimillion dollar contracts, endorsements and campaigns. They have branded themselves as household names and worldwide recognition is associated with their modeling careers.Supermodel by Heidi Klum randomhouse.com. Retrieved July 22, 2007.Model Citizens ew.com. Retrieved July 22, 2007.New Model Army by Kate Patrick, The Scotsman May 21, 2005 online retrieved July 7, 2006 They have been on the covers of various magazines. Claudia Schiffer stated, "In order to become a supermodel one must be on all the covers all over the world at the same time so that people can recognise the girls."Is the Supermodel Dead? And Should She Return? Retrieved September 14, 2007.The supermodel is dead, says Claudia Schiffer source:thisislondon.co.uk. Retrieved September 17, 2007. First-name recognition is a solid indication of supermodel status in the fashion industry.

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