Square Enix is also one of the major pop culture icons in Japan.

Corporate developments

Square Enix has regional operations, including Square Enix, Inc. (for all of North America) and Square Enix Ltd. (for Europe and other areas that use the PAL-television standard). In July 2003, Square Enix relocated its headquarters to Yoyogi, Shibuya, Tokyo.Fact: date=September 2008 In March 2004, Square Enix acquired UIEvolution, Inc. in order to strengthen its wireless market. On August 22, 2005, Square Enix announced its acquisition of the amusement gaming developer and publisher, Taito Corporation, renowned for their arcade hits, Space Invaders and the Bubble Bobble series. By September 28, 2005, Square Enix had wholly acquired Taito. In January 2005, the company expanded operations to Beijing, People's Republic of China by establishing Square Enix (China) Co., Ltd as a wholly owned subsidiary. The company also has a controlling interest in Community Network Software Engine of Beijing, China which focuses on network middle-ware for gaming. On August 29, 2008 Square Enix made plans for a friendly takeover of Tecmo by purchasing shares at a 30 percent premium with a total bid of 22.3 billion yen. By September 4, 2008 Square Enix had withdrew their offer after Tecmo rejected the proposed takeover.

As of 2008 Square Enix's headquarters are in the Shinjuku Bunka Quint Building in Shibuya, Tokyo. Its North American offices are on the third floor of 999 North Sepulveda Boulevard in El Segundo, California, United States. Its Europe offices are on the second floor of the Castle House in Borough of Islington in London, United Kingdom. Its China offices are in Room 610 of Golder Plaza, No. 10 in Haidian District, Beijing, People's Republic of China.

Production teams

As of September 2003, Square Enix's production staff was divided in eight different Square teams and two Enix teams:

As of May 2005, Production Team 10 was headed by Yoshinori Yamagishi. Yusuke Hirata left Square Enix in June 2005 to join Aquaplus, while Yasumi Matsuno left in August 2005 for speculated reasons.

Business model

The business model of Square Enix is centered on the idea of "polymorphic content", which consists in developing franchises on all potential hardware or media rather than being restricted by a single gaming platform. An early example of this strategy is Enix's Full Metal Alchemist manga series, which has been adapted into an anime TV series, a movie and several novels and video games. Other polymorphic projects include Compilation of Final Fantasy VII, Code Age, World of Mana, Ivalice Alliance and Fabula Nova Crystallis Final Fantasy XIII. According to Yoichi Wada, "it's very difficult to hit the jackpot, as it were. Once we've hit it, we have to get all the juice possible out of it".