Spike (formerly called Spike TV), a division of MTV Networks, is an American cable network designed for an audience described demographically as "young adult males." The network began life as The Nashville Network (TNN), founded by WSM, Inc. (a subsidiary of National Life and Accident Insurance Company) in a joint venture with Group W Satellite Communications on March 7, 1983 and acquired a few months later by Gaylord Entertainment Company. As of 2006, Spike's viewership is almost half women (45%). Furthermore, the average age of the network's viewers is 42 years old. Spike is available in 96.1 million American homes. 1
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Spike (formerly called Spike TV), a division of MTV Networks, is an American cable network designed for an audience described demographically as "young adult males." The network began life as The Nashville Network (TNN), founded by WSM, Inc. (a subsidiary of National Life and Accident Insurance Company) in a joint venture with Group W Satellite Communications on March 7, 1983 and acquired a few months later by Gaylord Entertainment Company. As of 2006, Spike's viewership is almost half women (45%). Furthermore, the average age of the network's viewers is 42 years old. Spike is available in 96.1 million American homes. 1
Today, after several changes of ownership and name, Spike operates as part of MTV Networks, owned by Viacom.
In October 2007, Kevin Kay was appointed president, after being executive vice president and general manager of the network for the previous two years. The post had been vacant since December 2006.
The Nashville Network: The Beginning (1983)
TNN was originally owned by WSM, Inc., a subsidiary of National Life and Accident Insurance Company and initially focused on country music-related programming,eventually adding reruns of country-themed network shows. TNN's flagship shows included Nashville Now and Grand Ole Opry Live, both of which were broadcast live from Opryland USA.Good bye Nashville Network, Country Standard Time, November 2000 During TNN's first year of broadcasting, American General Corp., parent company of National Life and Casualty decided to divest itself of some of its non-core companies and put the fledging network up for sale.
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The Nashville Network: The Gaylord Entertainment Era (Mid 1983-1995)
TNN had two self-operating and self-promoting sub-divisions, TNN Outdoors and TNN Motor Sports. TNN Outdoors was responsible for the programming of hunting and fishing shows, while TNN Motor Sports was responsible for production of all of the network's auto racing coverage. Regarding the latter, NASCAR series races (including those of the then-Winston Cup Series and Busch Grand National Series, as well as the Craftsman Truck Series) were the most prominently featured, but races of smaller circuits such as the International Motor Sports Association IMSA Sports Car Series, ASA, USAC, the NHRA, and ARCA were also showcased, as was motorcycle and speedboat racing. TNN Outdoors and TNN Motor Sports also marketed themselves, selling a variety of merchandise and branding themselves onto video games such as TNN Bass Tournament of Champions and TNN Outdoors Bass Tournament '96.
In 1995, the motorsports operations were moved into the industrial park located at Charlotte Motor Speedway in Concord, North Carolina, where TNN had purchased controlling interest in World Sports Enterprises, a motorsports production company. Notable TNN racing personalities included Mike Joy, Steve Evans, Eli Gold, Buddy Baker, Neil Bonnett, Randy Pemberton, Ralph Sheheen, Dick Berggren, and Rick Benjamin.
