The original Snickers was formerly sold as Marathon in the UK and Ireland.The Marathon candy bar, Christian Science Monitor, Home forum 1999-03-18 More recently, Snickers Marathon branded energy bars have been sold in some markets.Snickers Marathon - Long Lasting Energy Bar, Snickers Marathon corporate website. Article retrieved 2007-01-31. In May 2008, Mars, Incorporated was rumoured to temporarily re-launch the Marathon bar.http://www.food-business-review.com/article_feature.asp?guid=7D620660-D3F1-48D1-A013-D58E8CFD4A80 Food Business Review: Marathon name could run again
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Posted by Butchy and Snickers at 4/28/2009 06:15:00 PM 17 comments ... A Hamsterrific Blog - BaeBae. Airedale Heaven - Penny & Poppy ...butchyandsnickers.blogspot.com/Snickers Charged - Candy Blog
Candy Blog. Friday, January 25, 2008. Snickers Charged ... What they haven't done yet is put something in Snickers that wasn't already there. ...www.typetive.com/candyblog/item/snickers_charged/snickers's blog | Discovery Girls
snickers's blog. The Two boys I play with during the summer. By snickers on Tue, 08/05/2008 ... By snickers on Mon, 08/04/2008 ...www.discoverygirls.com/blog/1161Simply Snickers
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Blogs about: Snickers. Featured Blog. Daddies Cheer. Most daddies cheer for ... Snickers ... almond joy, mars, m&m, snickers, 3 muskete Sweet Candy Bar ...en.wordpress.com/tag/snickers/
The original Snickers was formerly sold as Marathon in the UK and Ireland.The Marathon candy bar, Christian Science Monitor, Home forum 1999-03-18 More recently, Snickers Marathon branded energy bars have been sold in some markets.Snickers Marathon - Long Lasting Energy Bar, Snickers Marathon corporate website. Article retrieved 2007-01-31. In May 2008, Mars, Incorporated was rumoured to temporarily re-launch the Marathon bar.http://www.food-business-review.com/article_feature.asp?guid=7D620660-D3F1-48D1-A013-D58E8CFD4A80 Food Business Review: Marathon name could run again
History
In 1930, the Mars family introduced its second product, Snickers, named after one of their favorite horses.
Renaming in UK and Ireland
In the UK and Ireland, it was originally sold under the name "Marathon". Mars standardised many of its global brand names and the name was changed to Snickers in 1990. For 18 months before the name changed, the words "Internationally known as Snickers" were printed on the side of the Marathon wrapper. Following the name change, the bar moved from being Britain's ninth most popular bar to the third most popular.
Mars have since re-registered the original name as a UK trademark.
Snickers Duo
A replacement for the king size Snickers bar, was launched in the UK in 2004, and designed to conform to the September 2004 Food and Drink Federation (FDF) 'Manifesto for Food and Health'. Part of the FDF manifesto was seven pledges of action to encourage the food and drink industry to be more health conscious.Fleming, Nic (article author), Chocolate bars cut down to size, telegraph.co.uk. Article dated 2004-09-27, retrieved 2006-12-08. Quote is from Michael Jenkins (external affairs director at Masterfoods, as parent company was then known). Reducing portion size, clearer food labels, reduction of the levels of fat, sugar and salt were among the FDF pledges. Mars Incorporated pledged to phase out their king-size bars in 2005 and replace them with shareable bars. A Mars spokesman said: "Our king-size bars that come in one portion will be changed so they are shareable or can be consumed on more than one occasion. The name king-size will be phased out."
These were eventually replaced by the 'Duo', a twin bar pack. Though this change to Duos reduced the weight from 3.7 oz. to 3.29 oz., the price remained. Splitting it into two bars, enables sharing or saving one bar for another time. The packaging even has step-by-step picture instructions of how to open your 'Duo' into two bars, in four easy-to-follow actions.h2g2 (editors)The Rise and Fall of 'King-Size' Chocolate Bars (UK), h2g2 at bbc.co.uk. Article retrieved 2006-12-08. As Mars stated fulfillment of their promise, the Duo format was met with criticism by the National Obesity Forum and National Consumer Council.Hickman, Martin, "Chocolate makers eat their words on king-size snacks", The Independent (London) (via find articles.com; article no longer online at independent.co.uk). Article written 2006-01-06, retrieved 2006-12-08.
