In e-business terms, a pure play is an organization that originated and does business purely through the internet, they have no physical store (brick and mortar) where customers can shop. Examples of large pure play companies include Amazon.com and Netflix.com . There are also many smaller, niche oriented pure play mail order companies such as women's travel accessories company Christine Columbus and fashion jewelry merchant Jewels of Denial. With a much lower barrier to entry, the Internet affords smaller companies the ability to compete with much larger brands due to typically lower overhead and marketing costs. Though multi-channel marketing is a hot buzzword, there is still plenty of growth opportunity for pure play merchants.
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The story of dbTwang - an internet service being developed in ... Pure Play. A selection of thoughts from Keith Bohanna, co-founder of ... Irish Blog Awards ...bohanna.typepad.com/pureplay/FastMikie Pool & Billiards Blog: Diary of a Pool Shooter - The ...
Pool and Billiards Blog by Michael McCafferty, aka Fast Mikie ... Pure play. It has been at least 10 days since I picked up a cue! What's up with that? ...poolshooter.blogspot.com/2009/03/pure-play.htmlPure Play: Kieran scoops top blog award
From his blog I see that Kieran Murphy won the best business blog. Well done Kieran... Pure Play. A selection of thoughts from Keith Bohanna, co-founder of ...bohanna.typepad.com/pureplay/2008/03/kieran-scoops-t.htmlalarm:clock euro: An uncertain future for pure-play blogging startups
... has the a:c euro wondering about the future of pure-play blog startups. ... This is not very good news for pure-play blog publishing startups. ...www.thealarmclock.com/euro/archives/2006/02/an_uncertain_fut...GALLERYESTUDIO: Pure/Play opens this Friday!
Pure/Play Exhibition: Oct 3- Nov 2, 2008. Patterns/Textures ... Blog Archive. 2009 (12) April (3) This Could Be You Tonight! Celebrating One Year of YES! ...yesgalleryandstudio.blogspot.com/2008/10/pureplay-opens-this...In e-business terms, a pure play is an organization that originated and does business purely through the internet, they have no physical store (brick and mortar) where customers can shop. Examples of large pure play companies include Amazon.com and Netflix.com . There are also many smaller, niche oriented pure play mail order companies such as women's travel accessories company Christine Columbus and fashion jewelry merchant Jewels of Denial. With a much lower barrier to entry, the Internet affords smaller companies the ability to compete with much larger brands due to typically lower overhead and marketing costs. Though multi-channel marketing is a hot buzzword, there is still plenty of growth opportunity for pure play merchants.
In financial management, a pure play is a company whose shares are publicly traded and that either has, or is very close to having, a single business focus. Coca-Cola is an example of a pure play in this context because it retails only beverages. On the other hand, PepsiCo is not a pure play because it also owns the Frito-Lay snack foods brand.Fact: date=February 2007
The pure play approach or pure play method is a method for estimating the cost of capital for a proposed new project or product line. It involves examining other companies which are pure plays in the proposed line of business and inferring a cost of capital based on their capital structures (eg Debt-to-Equity ratio) and betas.
See also
- Diversification (strategy)
