Prime time or primetime is the block of programming on television during the middle of the evening.
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Prime time or primetime is the block of programming on television during the middle of the evening.
The term prime time is often defined in terms of a fixed time period, for example, from 8:00 p.m. to 11:00 p.m.
Timeslot's relationship to radio & TV revenue
Prime time is the daypart (block of a day's programming schedule) with the most viewers and is generally where television networks and local stations reap much of their advertising revenues. The Nielsen Ratings system is explicitly designed for the optimum measurement of audience viewership by dayparts with prime time being of most interest.
The existence of prime time in the United States is largely an artifact of now repealed regulations of the Federal Communications Commission which limited the number of hours that a network can require its affiliates to broadcast.
Additionally, networks may also choose to provide local affiliates the opportunity to air sporting events or other special events which may fall outside of standard designated network broadcast times.
Prime time and international broadcasting
Outside North America "Prime Time" is used in international broadcasting to refer to when the most audience is available to an international broadcaster in a particular time zone (Australian Eastern Standard Time, for example) or block of contiguous time zones (Eastern North America, as in EST + CST).
- In the case of the US Pacific Time Zone, prime time is from 04:00 UTC to 07:00 UTC, while the US is observing Standard Time.
- GMT prime time is exactly 12 hours from NZT prime time.
Philippines
ABS-CBN's prime time block is entitled "Prime Time Bida" and its rival GMA's prime time block is entitled "Telebabad." Unlike other countries where programmes are largely varied each weekday night, the prime time line-up on one day will be the same line-up for the entire week for the most part. In "Telebabad" however, the last programme will vary each night while "Prime Time Bida's" line-up will feature Daboy sa ABS-CBN on Friday. Programming is mainly composed of soap operas done by local artists although GMA mostly features comedy for the last programme and ABS-CBN also features game shows and reality shows as well. Another major network, TV5 (the newly launched ABC), has a prime time block different from that of the two other stations. TV5's prime time line-up features anime (called prime time anime), weekly shows and movies. Programs on other stations are more varied. Prime time usually starts at 6:00pm and ends between 10:30pm-11:00pm.
South Korea
In South Korea, traditionally, prime-time usually starts from about 5:30 - 9pm (for evening programming that are targeted family audiences and usually 5:30 to 8:00 programs are variety programs and 8~11pm is news or drama) and 9pm to 12 midnight (for night time programming that are targeted older age groups).
