Pleo is an animatronic dinosaur toy designed to emulate the appearance and (imagined) behavior of a week-old baby Camarasaurus. It was designed by Caleb Chung, the co-creator of the Furby, Chung's company Ugobe sold pleo and was manufactured by jetta. Chung selected this species of dinosaur because its body shape, stocky head, and relatively large cranium made it ideal for concealing the sensors and motors needed for lifelike animation. According to Ugobe, each Pleo would "learn" from its experiences and environment through a sophisticated artificial intelligence and develop an individual personality.

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