Plentyoffish is a free online dating service, popular primarily in Canada, the UK, Australia and the United States. Unlike many popular online dating websites the service is free to use and generates revenue through advertising.
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The Paradigm Shift
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A web blog dedicated to Plenty of Fish .com ... is my first blog that i am writing about a single topic, it's plentyoffish.com. ...plentyoffish.vox.com/Plentyoffish is a free online dating service, popular primarily in Canada, the UK, Australia and the United States. Unlike many popular online dating websites the service is free to use and generates revenue through advertising.
However, Plenty of Fish has added a paying function to their site: paid users are now labeled as "Serious" members, and unpaid users are encouraged to pay. The site generates more than $5 million a year from ads that appear with user profiles.
The founder is 32-year-old Markus Frind . He runs the site from his 83-square-metre Vancouver apartment.
History
Markus Frind, CEO and Founder of Plentyoffish Media Inc., graduated in 1999 from British Columbia Institute of Technology with a diploma in Computer Systems Technology. Over the next few years, he worked for several dot.com companies as the number of them in Vancouver began to wane. Markus ended up working at a company as a website and database administrator where he found and fixed errors.
In 2003, Frind had to learn ASP.NET and to better learn the language, he built a dating website. The free dating website quickly grew in Canada and then spread, via word of mouth, to the U.K., Australia, and the United States. To keep the site free, Plentyoffish began using AdSense to generate revenue. The first cheque arrived in July 2003 and was for $1,100 USD.
In 2004, PlentyofFish became a full-time business for Frind. He ran the site independently until 2007, when he began hiring other employees at his new Vancouver headquarters.
Staff
Plentyoffish employs three customer service staff members and relies heavily on volunteers to monitor their forums and sort through the 50,000 new photos that come in each day.
Features
Photographs may be added by members if they choose. Other members can flag any photograph that is not clear or contains inappropriate content. There are a rating system in place similar to that on the site HOTorNOT and a chat room feature. The extensive forum discussion group allows members to discuss their dating experiences and organize local events with other singles.
Technical Details
The website uses the following technology:
- ASP.NET 2.0
- Microsoft SQL Server 2005
The chat (instant messaging) feature is Flash-based and is provided by Userplane.
Statistics
- Registered users: 11,000,000
- Dating site ranking in the U.K.: 1 (Comscore June 2008)
- Dating site ranking in Canada: 1 (Comscore June 2008)
- U.S. overall site ranking: 82 (Hitwise, June 2007)
- U.S site by market share: 2, with 10.64% of the market (Hitwise, February 2008)
- Number of page views a day: 30+ million (August 2007)
- Google AdSense earner ranking: 1 (May 2007)
- North American Daily Visits: 36,825,000 (Comscore June 2008)
- UK Daily Visits: 8,025,000 (Comscore June 2008)
