Despite universally held perceptions of beauty in both sexes, males tend to place significantly higher value on physical appearance in a partner than women do. This can be explained by evolutionary psychology as a consequence of ancestral humans who selected partners based on secondary sexual characteristics, as well as general indicators of fitness (for example, symmetrical features) enjoying greater reproductive success as a result of higher fertility in those partners, although a male's ability to provide resources for offspring was likely signaled less by physical features. Some thinkers speculate that older men prefer younger women as marriage partners, since the younger women were more likely to have more healthy children as a result, and beauty was a sign of youth and fertility. There appear to be universal standards regarding attractiveness both within and across cultures and ethnic groups.

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