Permira is an international private equity firm which has its largest office in London, and which is currently headed by Damon Buffini. Permira is the feminine form of the Latin adjective permirus, glossed by the firm as "very surprising, very different" .

The principal Permira entity is a United Kingdom limited liability partnership, Permira Advisers LLP. There are parallel entities in several European countries and in the United States..

Permira acts as adviser to the nineteen Permira Funds, which in total are worth approximately 22 billion euros. These funds have invested in over 180 transactions in 15 different countries, and date as far back as 1985. Permira's holdings include Jet Aviation, a Swiss-based business aviation company purchased in 2005, which was recently sold to General Dynamics (NYSE:GD).

Investments

The firm has been associated with several notable establishments, including the Boots Group, HMV, and Intelsat:

• The Automobile Association
• Birds Eye - £1.15Bn, August 2006

• Gala Group - including the Coral betting chain
• Travelodge UK - sold to Dubai International Capital, 2006
• Yellow Pages
• SBS Broadcasting Group
• Valentino Fashion Group - €3.2Bn
• ProSiebenSat.1 Media - shared company with Kohlberg Kravis Roberts
• DinoSol
• Provimi

References and footnotes

External links

• Official site
• Jet Aviation -- subsidiary company.

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