Use

Paperback editions of books are issued when a company decides to release a book in a low cost format. The lack of a hard cover, stitched bindings, and frequently the use of cheaper paper, contribute to the inherent low cost of paperbacks, especially when compared to the average cost of hardcovers.

Paperbacks can be the preferred medium when a book is not expected to be a major seller, or in other situations where the publisher wishes to release a book without putting forth a large investment. Examples include many novels, and new editions or reprintings of older books. Publishers must balance the larger profit to be made by selling a small number of hardcovers (including sales to libraries, which prefer hardcovers) with a large profit per unit -- against the potentially larger profit to be made by selling a large number of paperbacks with a small profit per unit. Many modern books, especially genre fiction, are first editions in paperback. It is only the best-selling of books, such as 2003's The Da Vinci Code, which can maintain its sales in hardcover sufficiently to delay a paperback edition for longer than a year.

History

Inexpensive books bound in paper have existed since at least the 19th century and exist in a number of formats that have specific names, such as pamphlets, cheap editions, yellowbacks, dime novels and railway novels. Most paperbacks are called either "mass-market paperback" or "trade paperback", the differences of which are described later.

The 20th century mass-market paperback format was pioneered by German publisher Albatross Books in 1931 but the experiment was cut short. In England Penguin Books adopted many of Albatross's innovations, for instance the conspicuous logo and the color-coded covers for different genres, beginning in 1935, and was an immediate financial success. British publisher Allen Lane launched the Penguin imprint in 1935, with 10 reprint titles; this started the paperback revolution in the English-language book market. Number one on the Penguin list of 1935 editions was André Maurois's Ariel.

Allen Lane intended to produce cheap books. He bought paperback rights from publishers, ordered huge print runs (e.g., 20,000 copies) to keep unit prices low, and looked to non-traditional book selling retail locations. Booksellers were initially reluctant to buy his books. But Woolworths, placed a large order on the books, and the books sold extremely well. After this initial success, booksellers were no longer reluctant to stock paperbacks. The word "Penguin" became closely associated with the word "paperback".