The National Post is a Canadian English-language national newspaper based in Don Mills, Ontario, a district of Toronto. The paper is owned by CanWest Global Communications and is published every Monday through Saturday. It was founded in 1998 by media magnate Conrad Black.

Origins

Outside Toronto, the Post was built on the editorial, distribution, and printing infrastructure of Black's national newspaper chain, formerly called Southam Newspapers, that included papers such as the Ottawa Citizen, Montreal Gazette, Edmonton Journal, Calgary Herald, and Vancouver Sun. The Post became Black's national flagship title, and massive amounts of start-up spending were dedicated to the product in its first few years under editor Ken Whyte.

Beyond his ideological vision, Black was attempting to compete more directly with Kenneth Thomson's media empire led by Canada's The Globe and Mail, which perceives itself as establishment newspaper.

When the Post launched, its editorial stance was conservative. It advocated a "unite-the-right" movement to create a viable alternative to the Liberal government of Jean Chrétien, and was a very large supporter of the Canadian Alliance. The Post's op-ed page has included dissenting columns by liberals such as Linda McQuaig, as well as conservatives including Mark Steyn, Diane Francis, Andrew Coyne and David Frum.

The Post's unique magazine-style graphic and layout design won numerous awards. It was a retro look — with echoes of 1930s design — jazzed up with eye-catching touches, such as oversized headlines, layering of multi-coloured type, reverse type, and bold colours. The original design of the "Post" was created by Lucie Lacava, a design consultant based in Montreal.

Sale to CanWest Global

The Post was unable to maintain momentum in the market without continuing to spend heavily and accumulate mounting financial losses. At the same time, Conrad Black was becoming preoccupied by impending troubles with his debt-heavy media empire, Hollinger International. Black finally decided to divest his Canadian media holdings, including the Post. Black sold the Post to CanWest Global Communications Corp, controlled by Israel Asper, in two stages  50% in 2000, along with the entire Southam newspaper chain, and the remaining 50% in 2001. CanWest Global also owns the Global Television Network, and there has been heavy cross-promotion between the company's newspaper and television properties.

In September 2001, the Aspers imposed an austerity regime on the paper, forcing editor Ken Whyte to drop the arts and sports sections. The move triggered a plunge in circulation from which the Post never fully recovered, even when the dropped sections were restored. The Aspers' ownership of the paper, combined with drastic budget cuts and staff layoffs, triggered a number of staff defections as the newspaper's future seemed increasingly uncertain. Rumours about the Post's imminent closure were chronic.