The North American International Auto Show (previously called the Detroit Auto Show and often abbreviated NAIAS) is an annual auto show held in Detroit, Michigan.

History

The first auto show was held in Detroit in 1907 at Beller's Beer Garden at Riverside Park and since then annually except 1943-1952. It was renamed the North American International Auto Show in 1989. Since 1961, it has been held at Cobo Center where it occupies 1 million square feet (93,000 m²) of floor space. The show is particularly important because the Metro Detroit area is the location of the headquarters of the Big Three American automakers, Chrysler, Ford, and General Motors.

The show

The show begins with press preview days, industry preview days and a charity preview event. The charity preview raises money for local children's charities. In 2004 and 2005, the charity preview attracted 17,500 people at $400 a ticket and raised $7 million in total. 2006 was the sixth consecutive year the charity preview event raised over $6 million. 35,711 tickets were sold for the industry preview representing people from 24 countries in 2005 and 6,897 credentialed press from 63 countries. Over 800,000 attended during the days the show was open to the general public in 2004. It is estimated that the show generates a revenue of over $500 million to the local economy.

The NAIAS was long the only auto show in the United States sanctioned by the Organisation Internationale des Constructeurs d'Automobiles, however since 2006 the Greater Los Angeles Auto Show was recognized and, starting in 2007, the Chicago Auto Show was as well.

2009

The 2009 show will run from January 11 through January 25.

• January 11-13 — Press days
• January 14-15 — Industry days
• January 16 — Charity preview
• January 17-25 — Open to the public

Production car introductions

• 2010 Honda Insight

2008

The 2008 show ran from January 13 through January 27.

• January 13-15 — Press days
• January 16-17 — Industry days
• January 18 — Charity preview
• January 19-27 — Open to the public

Car and truck of the year award

The 2008 Chevrolet Malibu and Mazda CX-9 were selected to receive the show's North American Car and Truck of the Year awards.

Production car introductions

• 2009 Audi TTS
• 2008 BMW 1 Series Convertible (North American debut)
• 2009 BMW 335d (North American debut)
• 2009 BMW X5 xDrive35d
• 2009 BMW X6
• 2009 Cadillac CTS-V
• 2009 Chevrolet Corvette ZR-1
• 2009 Dodge Ram
• 2009 Ford F-150
• 2009 Honda Pilot

• 2009 Hyundai Genesis
• 2009 Kia Borrego
• 2009 Mazda RX-8
• 2009 Mercedes-Benz SLK-Class (North American debut)
• 2009 Mitsubishi Lancer Ralliart
• 2008 Scion xB RS 5.0 ("Mica Gold")
• 2009 Saturn Vue Green Line 2-Mode Hybrid
• 2009 Subaru Forester
• 2009 Toyota Venza
• 2009 Volkswagen Passat CC