Motor Trend Cover
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Motor Trend Cover
Motor Trend is an automobile magazine. It first appeared in September 1949, issued by Petersen Publishing Company in Los Angeles, and bearing the tag line The Magazine for a Motoring World. Petersen Publishing was sold to British publisher EMAP in 1998, who sold the former Petersen magazines to Primedia in 2001. Today it is published by Source Interlink, who purchased the magazine in 2007. It has a paid monthly circulation of over one million readers.fact: date=March 2009
One of the earliest and most enduring of the magazine's creations was its Car of the Year award, given almost continuously since its inception, although the phrase itself would not become entrenched until well into the 50s. (The first winner was the 1949 Cadillac.) The award has gone through several splits and permutations over the years, being called the Golden Wheels Award for a while in the 70s and having given rise to Truck of the Year and Import Car of the Year as well as SUV of the Year. Nevertheless, it is still coveted by manufacturers and is usually covered by the mainstream press as the most important distinction awarded in the American auto industry.
New Car Guides
The magazine releases a special edition every September and October listing the latest new vehicles. In September the issue looks at the latest automobiles for the next coming calendar year, whilst in October the magazine looks at off-roaders, MPVs and sport-utility vehicles.
Pre-owned Car Warranty
In 2009, Motor Trend introduced a certified used car program, beginning with Union, NJ, Honda dealer Planet Honda. As explained in their press release, the program is powered by EasyCare.
