thumb|A web page viewed with Opera Mini mobile web browser The Mobile Web refers to brower-based web services such as the World Wide Web, WAP and i-Mode (Japan) using a mobile device such as a cell phone, PDA, or other portable gadget connected to a public network. Such access does not require a desktop computer, nor a fixed landline connection. The total number of mobile web users grew past the total number of PC based internet users for the first time in 2008 (source: Tomi Ahonen Almanac 2009).
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thumb|A web page viewed with Opera Mini mobile web browser The Mobile Web refers to brower-based web services such as the World Wide Web, WAP and i-Mode (Japan) using a mobile device such as a cell phone, PDA, or other portable gadget connected to a public network. Such access does not require a desktop computer, nor a fixed landline connection. The total number of mobile web users grew past the total number of PC based internet users for the first time in 2008 (source: Tomi Ahonen Almanac 2009).
However, Mobile Web access today still suffers from interoperability and usability problems. This is partly due to the incompatibility of the format of much of the information available on the Internet with mobile devices and partly due to the small physical size of the screens of mobile devices and other device limitations.
Standards
thumb|300px|Total data consumed by Opera Mini users worldwide from 2006 to mid-2008 in TB The development of standards is one approach being implemented to improve the interoperability, usability, and accessibility issues surrounding mobile web usage.
The W3C Mobile Web Initiative is a new initiative set up by the W3C to develop best practices and technologies relevant to the Mobile Web. The goal of the initiative is to make browsing the Web from mobile devices more reliable and accessible. The main aim is to evolve standards of data formats from Internet providers that are tailored to the specifications of particular mobile devices. The W3C has published guidelines (Best Practices, Best Practices Checker Software Tool) for mobile content, and is actively addressing the problem of device diversity by establishing a technology to support a repository of Device Descriptions.
W3C is also developing a validating schema to assess the readiness of content for the mobile web, through its mobileOK Scheme, which will help content developers to quickly determine if their content is web-ready. The W3C guidelines and mobile OK approach have not been immune from criticism. This puts the emphasis on Adaptation, which is now seen as the key process in achieving the Ubiquitous Web, when combined with a Device Description Repository.
mTLD, the registry for .mobi, has released a free testing tool called the MobiReady Report to analyze the mobile readiness of website. It does a free page analysis and gives a Mobi Ready score. This report tests the mobile-readiness of the site using industry best practices & standards.
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