Mobil was a major American oil company which merged with Exxon in 1999 to form ExxonMobil. Today Mobil continues as a major brand name within the combined company. Its former headquarters in Fairfax, Virginia are currently used as ExxonMobil's downstream headquarters.

History

Following the break-up of Standard Oil in 1911 the Standard Oil Company of New York or Socony was founded, along with 33 other successor companies. In 1920 the company registered the name "Mobiloil" as a trademark.

Henry Clay Folger was head of the company until 1923, when he was succeeded by Herbert L. Pratt.

In 1931, Socony merged with Vacuum Oil to form Socony-Vacuum. In 1955, Socony-Vacuum was renamed Socony Mobil Oil Company. Its current logo was introduced in 1966, the same year it was named Mobil Oil Corporation. The name was finally shortened to Mobil Corporation in 1976.

Through the years, Mobil was among the largest sellers of gasoline and motor oils in the United States and even held the top spot during the 1940s and much of the 1950s. Various Mobil products during the Socony-Vacuum and Socony-Mobil years included Metro, Mobilgas and Mobilgas Special gasolines; Mobilfuel Diesel, Mobil-flame heating oil, Mobil Kerosine, Lubrite, Gargoyle, Mobiloil and Mobiloil Special motor oils; Mobilgrease, Mobillubrication, Mobil Upperlube, Mobil Freezone and Permazone antifreezes, Mobilfluid automatic transmission fluid, Mobil Premiere tires, Mobil Stop-Leak, Mobil Lustrecloth, among many others.

In 1954, Mobil introduced a new and improved Mobilgas Special in response to trends toward new automobiles powered by high-compression engines that demanded higher and higher octane gasolines. The newest formulas of Mobilgas Special was advertised as offering "A Tune-Up in Every Tankful" due to a combination of chemicals known as the "Mobil Power Compound" which was designed to increase power, check pre-ignition ping, correct spark plug misfiring, control stalling and combat gumming up of carburetors. Later Mobil campaigns advertised Mobilgas as the "New Car Gasoline" following extensive testing during the annual Mobilgas Economy Run.

William P. Tavoulareas was President of Mobil Corporation until succeeded by Allen E. Murray in 1984.

In 1998 Mobil and Exxon agreed on a merger to create ExxonMobil, which was completed on November 30, 1999. Lou Noto was Chairman of Mobil at the time of the merger.

Mobil brands

Mobil continues to operate as a major brandname of ExxonMobil, encompassing three brands: