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inline: date=August 2008 A mission statement is a brief statement of the purpose of a company, organization, or group. Companies sometimes use their mission statement as an advertising slogan, but the intention of a mission statement is to keep members and users aware of the organization's purpose. In the case of public commercial companies, the primary purpose must always be to uphold the interests of shareholders, whatever the mission statement.
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Wikipedia about mission statement
inline: date=August 2008 A mission statement is a brief statement of the purpose of a company, organization, or group. Companies sometimes use their mission statement as an advertising slogan, but the intention of a mission statement is to keep members and users aware of the organization's purpose. In the case of public commercial companies, the primary purpose must always be to uphold the interests of shareholders, whatever the mission statement.
Structure of a mission statement
The following elements can be included in a mission statement. Their sequence can be different. It is important, however, that some elements supporting the accomplishment of the mission be present and not just the mission as a "wish" or dream.
- Purpose and values of the organization
- (products or services, market) or who are the organization's primary "clients" (stakeholders)
-
- What are the responsibilities of the organization towards these "clients"
- What are the main objectives supporting the company in accomplishing its mission
A mission statement explains the company's core purpose and values.
Stakeholder conflict resolution
The mission statement can be used to resolve differences between business stakeholders. Stakeholders include: employees including managers and executives, stockholders, board of directors, customers, suppliers, distributors, creditors, governments (local, state, federal, etc.), unions, competitors, NGO's, and the general public. Stakeholders affect and are affected by the organization's strategies. According to Vern McGinis, a mission should:
- Define what the company is
- Define what the company aspires to be
- Limited to exclude some ventures
- Broad enough to allow for creative growth
- Distinguish the company from all others
- Serve as framework to evaluate current activities
- Stated clearly so that it is understood by all
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See also
- strategic planning
- section on mission statements and vision statements
- statement of faith
References
- Hughes K. et al (2005). IT Fundamentals. Tertiary Press. Croydon, Victoria. ISBN 0-86458-488-1.
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The Mission Statement is a crucial element in the strategic planning of a business organization. ... "A good mission statement captures an organization's unique ...www.stfrancis.edu/ba/ghkickul/stuwebs/btopics/works/mission....News about Mission Statement
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The CowlAccording to its mission statement, the Office of Residence Life is "strongly committed to upholding the Judaeo-Christian heritage of Providence College" through provision of "clean, comfortable, and secure residence halls" and "an atmosphere that promotes the academic, spiritual, and emotional growth of our College community.http://www.thecowl.com/news/2008/09/11/News/Ra.Regulations.I...Iran refutes US for illegal action against Iran's shipping lines
Payvand Iran NewsIran's Permanent Mission to the United Nations on Friday strongly condemned the US for illegal action against the Islamic Republic of Iran Shipping Lines, saying that it targeted the welfare of the Iranian nation.http://www.payvand.com/news/08/sep/1148.htmlMilitary families wary about Harper's promise to end Afghan mission
CBC EdmontonMilitary families in Edmonton are wary about Conservative Leader Stephen Harper's announcement that he's committed to ending the Afghanistan mission by 2011.http://www.cbc.ca/canada/edmonton/story/2008/09/11/family.ht...White House: End To Japan's Iraq Mission Is Sign Of Progress
NasdaqWASHINGTON (AFP)--The White House said Thursday that Japan's announcement that it will end its air mission for Iraq was a sign of progress in the strife-torn country.http://www.nasdaq.com/aspxcontent/NewsStory.aspx?cpath=20080...Afghan mission to end in 2011: Harper
Fort Frances TimesBy admin Thursday, 11 September 2008 - 2:19pm. TORONTO—Canada’s war in Afghanistan will come to end in 2011, Prime Minister Stephen Harper declared in the kind of unequivocal statement he’s resisted making for more than two-and-a-half years.http://www.fftimes.com/node/214946News about Mission Statement
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