A minidress is a dress with a hemline significantly above the knees.

Mary Quant and Jean Shrimpton

Mary Quant ran a popular clothes shop in Kings Road, Chelsea, London, called Bazaar, from which she sold her own designs. In the late 1950s she began experimenting with shorter skirts, which resulted in the miniskirt in 1965—one of the defining fashions of the decade.

Owing to Quant's position in the heart of fashionable "Swinging London", the miniskirt was able to spread beyond a simple street fashion into a major international trend. Its acceptance was greatly boosted by Jean Shrimpton's wearing a short white shift dress, made by Colin Rolfe, on 30 October 1965 at Derby Day, first day of the annual Melbourne Cup Carnival in Australia, where it caused a sensation. According to Shrimpton, who claimed that the brevity of the skirt was due mainly to Rolfe's having insufficient material, the ensuing controversy was as much as anything to do with her having dispensed with a hat and gloves, seen as the essential accessories in such conservative society.

Development

The miniskirt was further popularized by André Courrèges, who developed it separately and incorporated it into his Mod look, for spring/summer 1965. His miniskirts were less body-hugging, and worn with the white "Courrèges boots" that became a trademark. By introducing the miniskirt into the haute couture of the fashion industry, Courrèges gave it a greater degree of respectability than might otherwise have been expected of a street fashion.

Upper garments, such as rugby shirts, were sometimes adapted as mini-dresses. Tights or panty-hose became highly fashionable, in place of stockings, specifically because the rise in hemlines meant that stocking tops would be visible. Mary Quant cited this development in defence of the miniskirt: "In European countries where they ban mini-skirts in the streets and say they're an invitation to rape, they don't understand about stocking tights underneath".

1970s

During the mid-1970s, the fashion industry largely returned to longer skirts such as the midi and the maxi. Journalist Christopher Booker gave two reasons for this reaction: firstly, that "there was almost nowhere else to go ... the mini-skirts could go no higher"; and secondly, in his view, "dressed up in mini-skirts and shiny PVC macs, given such impersonal names as 'dolly birds', girls had been transformed into throwaway plastic objects". Certainly this lengthening of hemlines coincided with the growth of the feminist movement. However, in the 1960s the mini had been regarded as a symbol of liberation, and it was worn by some, such as Germaine Greer and, in the following decade, Gloria Steinem, who became known for their promotion of women's issues. Greer herself wrote in 1969 that: