for: Mercedes

Mercedes-Benz is a German manufacturer of automobiles, buses, coaches, and trucks. It is currently a division of the parent company, Daimler AG (formerly DaimlerChrysler AG), after previously being owned by Daimler-Benz. Mercedes-Benz has its origins in Karl Benz's creation of the first automobile in January 1886,Edmunds.com - Mercedes-Benz History and by Gottlieb Daimler and engineer Wilhelm Maybach's conversion of a carriage by the addition of a petrol engine the same year. The Mercedes automobile was first marketed in 1901 by Daimler Motoren Gesellschaft. The first Mercedes-Benz brand name vehicles were produced in 1926, following the merger of Karl Benz's and Gottlieb Daimler's companies into the Daimler-Benz company. Mercedes-Benz has introduced many technological and safety innovations]] that have become common in other vehicles several years later.

Quality

Since its inception, Mercedes-Benz had a reputation for quality and durability. Objective measures looking at passenger vehicles such as J.D. Power surveys demonstrated a downturn in reputation in this area in the late 1990s and early 2000s. By mid-2005, Mercedes temporarily returned to the industry average for initial quality, a measure of problems after the first 90 days of ownership, according to J.D. Power. In J.D. Power's Initial Quality Study for the first quarter of 2007, Mercedes showed dramatic improvement by climbing from 25th to 5th place, surpassing quality leader [[Toyota and earning several awards for its models. For 2008, Mercedes-Benz's initial quality rating improved by yet another mark, now in fourth place.The Qaulity Of Mercades Benz IS a 10 Out Of 10.[http://www.jdpower.com/corporate/news/releases/pressrelease.aspx?ID=2008063 2008 Initial Quality Study | J.D. Power and Associates ] On top of this accolade, it also received the Platinum Plant Quality Award for its Mercedes' Sindelfingen, Germany assembly plant. As of 2009, Consumer Reports of the United States has changed their reliability ratings for several Mercedes-Benz vehicles to "average," and recommending the E-Class and the S-Class.

Motorsport

Main Article Mercedes-Benz in motorsport.

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The 1990s saw Mercedes-Benz purchase engine builder Ilmor (now Mercedes-Benz High Performance Engines), and campaign IndyCars under the USAC/CART rules, eventually winning the 1994 Indianapolis 500 and 1994 CART IndyCar World Series Championship with Al Unser, Jr. at the wheel. The 90s also saw the return of Mercedes-Benz to GT racing, and the Mercedes-Benz CLK GTR, both of which took the company to new heights by dominating the FIA's GT1 class.