Some common places include in digital cameras, game consoles, cell phones, and industrial applications. PC Card (PCMCIA) were among first commercial memory card formats (type I cards) to come out in the 1990s, but are now only mainly used in industrial applications and for I/O jobs (using types I/II/III), as a connection standard for devices (such as a modem). Also in 1990s, a number of memory card formats smaller than PC Card came out, including CompactFlash, SmartMedia, and Miniature Card. In other areas, tiny embedded memory cards (SID) were used in cell phones, game ds. The desire for ultra-small cards for cell-phones, PDAs, and compact digital cameras drove a trend toward smaller cards that left the previous generation of "compact" cards looking big. In digital cameras SmartMedia and CompactFlash had been very successful, in 2001 SM alone captured 50% of the digital camera market and CF had a strangle hold on professional digital cameras. By 2005 however, SD/MMC had nearly taken over SmartMedia's spot, though not to the same level and with stiff competition coming from Memory Stick variants, as well as CompactFlash. In industrial fields, even the venerable PC card (PCMCIA) memory cards still manage to maintain a niche, while in cell-phones and PDAs, the memory card market is highly fragmented.

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