During 2007, Mazda produced almost 1.3 million vehicles for global sales. The majority of these (nearly 1 million) were produced in the company's Japanese plants, with the remainder coming from a variety of other plants worldwide.
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During 2007, Mazda produced almost 1.3 million vehicles for global sales. The majority of these (nearly 1 million) were produced in the company's Japanese plants, with the remainder coming from a variety of other plants worldwide.
Name
In Japanese, the company's name has always been pronounced and spelled as "Matsuda", the name of the founder. Television ads for Mazda automobiles in the United States use a pronunciation where the initial vowel sound is similar to the word "art", while Canadian Mazda advertisements pronounce the company's name with the initial "a" sound of the word "has". The initial vowel sounds (in the American and Canadian advertisements) are references to the first and last A sounds in the original Persian pronunciation.
History
Mazda began as the Toyo Cork Kogyo Co., Ltd, founded in Japan in 1920. Toyo Cork Kogyo renamed itself to Toyo Kogyo Co., Ltd. in 1927. Toyo Kogyo moved from manufacturing machine tools to vehicles, with the introduction of the Mazda-Go in 1931. Toyo Kogyo produced weapons for the Japanese military throughout the Second World War, most notably the series 30 through 35 Type 99 rifle. The company formally adopted the Mazda name in 1984, though every automobile sold from the beginning bore that name. The Mazda R360 was introduced in 1960, followed by the Mazda Carol in 1962.
This effort to bring attention to themselves apparently helped, as Mazda rapidly began to export its vehicles. Both piston-powered and rotary-powered models made their way around the world, but the rotary models quickly became popular for their combination of good power and light weight (when compared to piston-engined competitors with similar power, usually carrying a heavy V6 or V8 engine). The R100 and the famed RX series (RX-2, RX-3, and RX-4) led the company's export efforts.
During 1970, Mazda formally entered the North American market (under the guise of Mazda North American Operations) and was very successful there, going so far as to create the Mazda Rotary Pickup (based on the conventional piston-powered B-Series model) solely for North American buyers. To this day, Mazda remains the only automaker to have produced a Wankel-powered pickup truck. Additionally, they are also the only marque to have ever offered a rotary-powered bus (the Mazda Parkway, offered only in Japan) or station wagon (within the RX-3 line).
Mazda's rotary success continued until the onset of the 1973 oil crisis. As American buyers (as well as those in other nations) quickly turned to vehicles with better fuel efficiency, the relatively thirsty rotary-powered models began to fall out of favor. Wisely, the company had not totally turned its back on piston engines, as they continued to produce a variety of four-cylinder models throughout the 1970s. The smaller Familia line in particular became very important to Mazda's worldwide sales after 1973, as did the somewhat larger Capella series.
