Maytag Corporation was a $4.7 billion home and commercial appliance company, headquartered in Newton, Iowa from 1893-2006. With approximately 18,000 employees worldwide, it made and sold appliances.
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Maytag Corporation was a $4.7 billion home and commercial appliance company, headquartered in Newton, Iowa from 1893-2006. With approximately 18,000 employees worldwide, it made and sold appliances.
Whirlpool Corp. completed its acquisition of Maytag on April 1, 2006. In May 2006, Whirlpool announced plans to close the former Maytag headquarters office in Newton, as well as laundry manufacturing plants in Newton, Iowa, Herrin, Illinois and Searcy, Arkansas by 2007. Following the Maytag closure, all administration will be in Whirlpool's headquarters in Benton Harbor, Michigan. The Maytag name will still be used on rebranded Whirlpool appliances. Most Maytag employees were terminated, and some were offered jobs in Benton Harbor. The board of directors of Maytag all received five years' severance pay.Fact: date=July 2007 Former chairman and CEO, Ralph F. Hake, received two years of base salary and two years of target bonus under his severance agreement.
Owned brands
- Admiral
- Amana
- Caloric
- Crosley
- Dynasty
- Gaffers & Sattler
- Glenwood
- Hardwick
- Holiday
- Hoover vacuums
- Jade
- Jenn-Air
- Litton
- Magic Chef
- Menu Master
- Modern Maid
- Norge
- Sunray
- Whirlpool
Products
In major appliances, Maytag was among the top three companies in the North American market, offering a full line of washing machines, dryers, dishwashers, cooktops, refrigerators, and ranges under the brand names Maytag, Hoover, Jenn-Air, Amana, Dixie-Narco, and Jade.
Maytag sold multiple small appliances including a cordless iron under the Maytag brand, a mixer and blender under the Jenn-Air, as well as the popular Skybox and Rookie home vending products.
In floor care, Maytag owned the Hoover brand, the market leader in North America and the floor care brand with the highest consumer recognition and buying preference.
In commercial products, Maytag owned Dixie-Narco, a leader in refrigerated soft drink and specialty vending machines as well as Jade cooking products and Amana commercial cooking products.
Maytag had presence in markets around the world, including sales operations in Australia, Mexico, Puerto Rico, and the United Kingdom. The corporation's export sales and marketing, licensing of brands, and international joint ventures was coordinated by Maytag International in Schaumburg, Illinois.
Maytag International
In 1988, DOMICOR was established as Maytag Corporation's international division and in 1992 became Maytag International, Inc. which eventually encompassed all of Maytag's worldwide ventures including Maytag Australia, Maytag Canada, Maytag Commercial (Mexico), and Maytag UK.
Maytag International, was based in Schaumburg, Illinois, handled the sales, licensing and business ventures of corporate appliances and floorcare brands in overseas markets as well as the administrative support for the international sales organization. This network extended to more than 70 countries worldwide.
