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A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line. Marketing plans cover between one and five years.

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Wikipedia About Marketing Plan

A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line. Marketing plans cover between one and five years.

A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.

The marketing planning process

In most organizations, "strategic planning" is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look at a practical plan which stretches three or more years ahead.

To be most effective, the plan has to be formalized, usually in written form, as a formal `marketing plan'. The essence of the process is that it moves from the general to the specific; from the overall objectives of the organization down to the individual action plan for a part of one marketing programme. It is also an interactive process, so that the draft output of each stage is checked to see what impact it has on the earlier stages - and is amended accordingly.

Marketing planning aims and objectives

Behind the corporate objectives, which in themselves offer the main context for the marketing plan, will lay the 'corporate mission'; which in turn provides the context for these corporate objectives. This `corporate mission' can be thought of as a definition of what the organization is; of what it does: 'Our business is …'.

This definition should not be too narrow, or it will constrict the development of the organization; a too rigorous concentration on the view that `We are in the business of making meat-scales', as IBM was during the early 1900s, might have limited its subsequent development into other areas. On the other hand, it should not be too wide or it will become meaningless; `We want to make a profit' is not too helpful in developing specific plans.

Abell suggested that the definition should cover three dimensions: 'customer groups' to be served, 'customer needs' to be served, and 'technologies' to be utilized . Thus, the definition of IBM's `corporate mission' in the 1940s might well have been: `We are in the business of handling accounting information need for the larger US organizations group by means of punched cards 1.' Perhaps the most important factor in successful marketing is the `corporate vision'. Surprisingly, it is largely neglected by marketing textbooks; although not by the popular exponents of corporate strategy - indeed, it was perhaps the main theme of the book by Peters and Waterman, in the form of their `Superordinate Goals'. 'In Search of Excellence' said: "Nothing drives progress like the imagination. The idea precedes the deed." If the organization in general, and its chief executive in particular, has a strong vision of where its future lies, then there is a good chance that the organization will achieve a strong position in its markets (and attain that future). This will be not least because its strategies will be consistent; and will be supported by its staff at all levels. In this context, all of IBM's marketing activities were underpinned by its philosophy of `customer service'; a vision originally promoted by the charismatic Watson dynasty.

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Mashable’s Social Media & Marketing Weekly Event Guide

MashableIt’s a brand new week, which means it’s time for Mashable’s guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable’s Events section . Not on this list? Contact us and let’s establish a media partnership. Mashable’s Weekly Social Media and Marketing Event Guide is proudly supported by Eventbrite , the Web’s Event M...http://mashable.com/2009/05/11/mashable-events-may11/

Zim embarks on investment marketing drive

The HeraldZIMBABWE is embarking on a massive investment and tourism marketing drive that should see high-powered business delegations visit and court investors from 26 nations worldwide.http://www.herald.co.zw/inside.aspx?sectid=4293&cat=8

As Economy Impacts Online Retail, Companies Shift Marketing Focus

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Tough times call for good marketing plans

The Beacon NewsEveryone needs a good plan. And a business especially needs a good marketing plan. In a tough economy, it can be the worst time to be flailing around with no plan at all. Good plans require action and follow-up. Ditto with a marketing plan. At least that's what Bobbi Erdmann thinks.http://www.suburbanchicagonews.com/beaconnews/business/15652...

Advanta Announces Plan to Maximize Capital and Dramatically Reduce Risk

Business Wire via Yahoo! FinanceSPRING HOUSE, Pa.----Advanta Corp. today announced its Board of Directors has approved a plan designed to dramatically limit the Company's credit loss exposure and maximize its capital and its liquidity measures.http://biz.yahoo.com/bw/090511/20090511006533.html?.v=1

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Tourism beats aid

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Ford's new F-150 arrives amid crisis

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Tollway alternative part of new roads plan

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Heinz plans to buy Queensland icon Golden Circle

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Coloradans Try To Grasp The Stimulus PlanMany people are hoping to beat the recession by staying on top of the stimulus plan, Shaun Boyd reports.Windows Media - Video

Answers for Marketing Plan

konokbiswasMarketing Plan?konokbiswasThere is no way you can afford me if you are a student.Good luck and honestly seek some help from your school not these yahoos.war_1948Marketing Plan who is person in charge in the company to prepare it & which companies needs marketing plan?war_1948Typically the Marketing VP or Manager or Director (senior marketer) is responsible for the marketing plan, although she/he also has input from other departments such as sales, operations, finance, pro...ked1987What is the difference between Marketing objectives and Strategies in a Marketing Plan?ked1987Objective should be based on increased revenue, increased memberships, increase awareness, increased plays, etc. Your strategy should consist of methods you plan to implement to reach that objectiv...NilaHow do I write a marketing plan for a newly created product?NilaOne of the toughest marketing assignments is to write a marketing plan that is ambitious yet still attainable. By following the guide and using the template below, anyone will be able to write a top r...ImaYamWhat is a good marketing plan for an insurance agency?ImaYamFocus your marketing both online and offline - For online insurance marketing - http://www.findlocalinsurance.com/insurance-marketing.html For offline marketing, run newspaper and local tv ads.
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