Harry Potter’ & the green machine
Boston Globe
It transmutes marketing into entertainment. The show is a giant ad - a slick, skillful, and enjoyable ad - for the “Potter’’ movies. The books? Forget about the books. The books don’t generate income for the corporate parent of Warner Bros ...
Topic: Marketing
CNBC
With the fall TV season underway, networks and cable channels are trying to connect with viewers on the hot topics right now. That means financial uncertainty is front and center; protagonists struggle to make ends meet and pursue new caree...
Apple marketing plans to exploit Windows 7 switchover
MacNN
Near-term Apple marketing plans will revolve around countering Windows 7, says the company's senior marketing VP, Phil Schiller. "It presents a very good opportunity for us," he explains, noting that many PCs are still equipped with Windows...
Scare tactics
New York Post
Wavy lines,” says Fuhrman, whose day job is running the marketing department for a Queens welding company. “From the floor to the ceiling, like what you see coming off a radiator.” A crowd of ghost hunters — wielding cameras and gadgets tha...
Halloween spending down for the first time since 2003
Chicago Tribune
Don Rose, director of marketing for Halloween USA, a Michigan-based company with more than 250 temporary Halloween stores in the U.S., including 30 in the Chicago area, said the store could not comment on sales figures. At Village Discount ...
Tess helps launch lingerie range
The Guardian
Lisa Bond, marketing director for La Senza added: "Tess epitomises everything the La Senza woman wants to be. "She is gorgeous with a great sense of humour and a fabulous sense of fashion. "She is also a working mother and we feel our custo...
SR Best 10/19-10/22
FOX News
Platform. -- promote the business but it also is a marketing tool for the business. So. People find out about -- a lot of blogging. And social media stuff so I have the website as a way to beat the find out about me what I do -- what my com...
NBA launches marketing campaign to reach Hispanic fans
CNN Sports Illustrated
NEW YORK (AP) -- After years of courting the European and Asian markets, the NBA is trying to build up its fan base among Hispanics. The league will launch a marketing campaign on Monday called enebea -- the Spanish pronunciation of NBA. Fe...