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Market penetration is one of the four growth strategies of the Product-Market Growth Matrix defined by Ansoff. Market penetration occurs when a company enters/penetrates a market with current products. The best way to achieve this is by gaining competitors' customers (part of their market share). Other ways include attracting non-users of your product or convincing current clients to use more of your product/service (by advertising etc). Ansoff developed the Product-Market Growth Matrix to help firms recognise if there was any advantage of entering a market.
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market penetration | BlogTalkRadio
Register today and join the social media podcast revolution. Searching for market penetration. ... How to Embed the BlogTalkRadio Player on Your Blog or...www.blogtalkradio.com/search/market+penetrationmarket penetration | Pythian Group Blog
A public blog on subject matters of interest to DBAs, by The Pythian Group's remote DBA specialists in Oracle, SQL, and MySQL.www.pythian.com/blogs/tag/market-penetrationMarket Penetration
The best place to find out about Smalltalk ... Opinions expressed in this blog are not necessarily those of Cincom Systems, Inc. ...www.cincomsmalltalk.com/blog/blogView?showComments=true&...OLED lighting poised for market penetration (optics.org blog) - optics.org
Optics, photonics and laser news, events, optics, jobs, photonics, jobs, laser jobs and more articles and resources for ... Further penetration of OLEDs into ...optics.org/blog/2008/05/06/oled_lighting_poised_for_marke/TVHarmony " DVR Market Penetration
Primo Blogs. December 15, 2004. DVR Market Penetration ... eMarketer.com has a great article on the current DVR market penetration. ...www.tvharmony.com/blog/2004/12/15/dvr-market-penetration/Market penetration is one of the four growth strategies of the Product-Market Growth Matrix defined by Ansoff. Market penetration occurs when a company enters/penetrates a market with current products. The best way to achieve this is by gaining competitors' customers (part of their market share). Other ways include attracting non-users of your product or convincing current clients to use more of your product/service (by advertising etc). Ansoff developed the Product-Market Growth Matrix to help firms recognise if there was any advantage of entering a market.
Market penetration occurs when the product and market already exists
Other growth strategies include:
- Product development (existing markets, new products): McDonalds is always within the fast-food industry, but frequently markets new burgers.
- Market development (new markets, existing products): Lucozade was first marketed for sick children and then rebranded to target athletes.
- Diversification (new markets, new products): Mohen A.S, Bion Products, Selectron Ltd, bk
The penetration that brands and products have can be recorded by companies such as ACNielsen and TNS who offer panel measurement services to calculate this and other consumer measures. In these cases penetration is given as a percentage of a country's households who have bought that particular brand or product at least once within a defined period of time.
