In Japan, people of all ages read manga widely. The genre includes a broad range of subjects: action-adventure, romance, sports and games, historical drama, comedy, science fiction and fantasy, mystery, horror, sexuality, and business and commerce, among others. Since the 1950s, manga have steadily become a major part of the Japanese publishing industry,Schodt, Frederik L. 1996. Dreamland Japan: Writings on Modern Manga. Berkeley, CA: Stone Bridge Press. ISBN 978-1880656235. representing a 481 billion yen market in Japan in 2006 (approximately $4.4 billion dollars). Manga have also become increasingly popular worldwide.Wong, Wendy Siuyi. 2006. "Globalizing manga: From Japan to Hong Kong and beyond." Mechademia: An Academic Forum for Anime, Manga, and the Fan Arts, 1:23-45.Patten, Fred. 2004. Watching Anime, Reading Manga: 25 Years of Essays and Reviews. Berkeley, CA: Stone Bridge Press. ISBN 978-1880656921. In 2006, the United States manga market was $175–200 million. Manga are typically printed in black-and-white, although some full-color manga exist (e.g. Colorful manga, not the anime series). In Japan, manga are usually serialized in telephone book-size manga magazines, often containing many stories, each presented in a single episode to be continued in the next issue. If the series is successful, collected chapters may be republished in paperback books called tankōbon. A manga artist (mangaka in Japanese) typically works with a few assistants in a small studio and is associated with a creative editor from a commercial publishing company. If a manga series is popular enough, it may be animated after or even during its run, although sometimes manga are drawn centering on previously existing live-action or animated films (e.g. Star Wars).

"Manga" as a term outside of Japan refers specifically to comics originally published in Japan.Definition of manga from Merriam-Webster Online at http://m-w.com/dictionary/manga. Accessed 2007-12-07. However, manga and manga-influenced comics, among original works, exist in other parts of the world, particularly in Taiwan ("manhua"), South Korea ("manhwa"), and the People's Republic of China, notably Hong Kong ("manhua").Wong, Wendy Siuyi. 2002. Hong Kong Comics: A History of Manhua. NY: Princeton Architectural Press. ISBN 978-1568982694 In France, "la nouvelle manga" has developed as a form of bande dessinée drawn in styles influenced by Japanese manga.Vollmar, Rob. 2007. "Frederic Boilet and the Nouvelle Manga revolution." World Literature Today, Accessed 2007-09-14. In the U.S., people refer to manga-like comics as Amerimanga, world manga, or original English-language manga (OEL manga).