Lucky Brand Jeans is a designer denim company founded in Vernon, California, United States in the year 1990 by Gene Montesano and Barry Perlman. Lucky Brand is a subsidiary of the Liz Claiborne fashion company, Lucky also produces sportswear, outerwear, T-shirts and active wear. Lucky Brand products are available through the 150 company-owned stores in the U.S. and Puerto Rico and three company-owned stores in Europe. The denim products can also be bought in Canada, the United Arab Emirates as well as in Australia (in David Jones department stores). In the U.S. Lucky is also sold at major department store chains including Bloomingdale's, Macy's, Lord & Taylor, Nordstrom, Belk and Dillard's, as well as in smaller specialty chains like Buckle.

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