In the 20th century the leather jacket achieved iconic status, in major part through film. Examples include the Perfecto motorcycle jacket worn by Marlon Brando's Johnny Strabler character in The Wild One (1953), Honor Blackman as Cathy Gale in The Avengers, and Michael Pare in Eddie and the Cruisers (1983). As such, these all served to popularize leather jackets in American and British youth from the "greaser" subculture in the 1950s and early 1960s. A later depiction of this style of jacket and time was "The Fonz" in the television series "Happy Days" which was produced in the 1970s and 1980s but depicted life in the 1950s and 1960s. The Fonz's leather jacket is now housed in the Smithsonian Institution, and the Grease movie duo has also since popularized leather jackets with their T-Birds male clique. Back then a leather jacket would have cost between $7 to $20 which was expensive considering the time.

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