Land Rover is an all-terrain vehicle and Multi Purpose Vehicle (MPV) manufacturer, based in Solihull, England, now operated as part of the Jaguar Land Rover business owned by Tata Motors.
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Land Rover is an all-terrain vehicle and Multi Purpose Vehicle (MPV) manufacturer, based in Solihull, England, now operated as part of the Jaguar Land Rover business owned by Tata Motors.
Originally the term Land Rover referred to one specific vehicle (see Land Rover Series), a pioneering civilian all-terrain utility vehicle launched on April 30, 1948, at the Amsterdam Motor Show, but was later used as a brand for several distinct models, all capable of four-wheel drive.
Starting out as a model in the Rover Company's product range, the Land Rover brand developed, first as a marque, then as a separate company, developing a range of four-wheel drive capable vehicles under a succession of owners, including British Leyland, British Aerospace and BMW. In 2000, the company was sold by BMW to the Ford Motor Company, becoming part of their Premier Automotive Group. In June 2008 Ford sold its Jaguar Land Rover operations to Tata Motors.
Land Rover is one of the longest lived Four-wheel drive (4WD) brands.
Manufacturing & Business
Sale
On 11 June 2007, Ford Motor Company announced its plan to sell Land Rover, along with Jaguar. Ford retained the services of Goldman Sachs, Morgan Stanley and HSBC to advise it on the details of the deal. The buyer was initially expected to be announced by September 2007, but the sale was delayed and an announcement was not made until March 2008. A UK based private equity firm, Alchemy Partners, Tata Motors and Mahindra and Mahindra (both from India) expressed interest in purchasing Jaguar and Land Rover from the Ford Motor Company.
Before the sale was announced, Anthony Bamford, chairman of British excavators manufacturer JCB had expressed interest in purchasing Jaguar Cars in August, the year previously; only to back out later when told the sale would also involve Land Rover, which he did not wish to buy.
Tata Motors received endorsements from the Transport And General Worker's Union (TGWU)-Amicus combine and Ford as a preferred bidder.
On March 26, 2008, Ford announced that it has agreed to sell its Jaguar and Land Rover operations to Tata Motors, and that the sale was expected to be completed by the end of the second quarter of 2008. On June 2, 2008 the sale to Tata Motors was completed by both parties. Included in the deal were the rights to three other British brands, Jaguar's own Daimler, as well as two dormant brands Lanchester and Rover. BMW and Ford had previously retained ownership of the Rover brand to protect the integrity of the Land Rover brand, with which 'Rover' might be confused in the US 4x4 market; the Rover brand was originally used under license by MG Rover until it collapsed in 2005 at which point it was re-acquired by the then Ford Motor Company owned Land Rover Limited.
