Like other Apple products, the iMac enjoys a relatively high profile in popular culture due to its distinctive aesthetics and Apple's successful marketing Fact: date=July 2008. The iMac and other Macintosh computers can also be seen in various movies, commercials, and TV shows (both live action and animated). The iMac has also received considerable critical acclaim, including praise from technology columnist Walt Mossberg as the “Gold Standard of desktop computing"; Forbes Magazine described the original candy-colored line of iMac computers as being an “industry-altering success”. The first 24" Core 2 Duo iMac received CNET's “Must-have desktop” in their 2006 Top 10 Holiday Gift Picks.

iMac models

• iMac G3
• iMac G4
• iMac G5
• iMac (Intel-based)

Design

The announcement of the iMac initially caused considerable buzz among commentators, Mac fans, and detractors. Opinions were polarized over Apple's drastic changes to the Macintosh hardware. At the time, Apple was revamping its retail strategy to improve the Mac purchasing experience. Apple famously declared that "the back of our computer looks better than the front of anyone else's". The distinctive aesthetics were easily spotted. The iMac was recognizable on television, in films and in print. This increased Apple's brand awareness, and embedded the iMac into popular culture. When released, the iMac was one of the best selling computers in the U.S. and Japan for months, and Apple was unable to meet demand.

Apple declared the 'i' in iMac to stand for "Internet".Attention was given to the out-of-box experience: the user needed to go through only two steps to set up and connect to the Internet. "There's no step 3!" was the catch-phrase in a popular iMac commercial narrated by actor Jeff Goldblum. Another commercial, dubbed ”Simplicity Shootout”, pitted seven-year-old Johann Thomas and his border collie Brodie, with an iMac, against Adam Taggart, a Stanford University MBA student, with an HP Pavilion 8250, in a race to set up their computers. Johann and Brodie finished in 8 minutes and 15 seconds, whereas Adam was still working on it by the end of the commercial. Apple later adopted the ‘i' prefix across its consumer hardware and software lines, such as the iPod, iBook, iPhone and various pieces of software such as the iLife suite and iWork.

Apple's use of translucent candy-colored plastics inspired similar designs in other consumer devices. For example, grilling machines, portable electronics, pencil sharpeners, video game consoles and peripherals (including the Nintendo 64, which was released in special edition ‘Funtastic' colors) featured the translucent plastic. Apple's introduction of the iPod, iBook G3 (Dual USB), and iMac G4, all featuring snowy white plastic, inspired similar designs in consumer electronic products. The color rollout also featured two distinctive ads: one called ‘Life Savers' featured the Rolling Stones song "She's a Rainbow" and an advertisement for the white version had the introduction of Cream's "White Room" as its backing track.