Gratification is the positive emotional reaction of happiness in response to a fulfillment of a desire. Maturity is often defined as the ability of deferred gratification (patience), and progress as the real or imagined perception of movement towards gratification. Western culture is sometimes criticized for its emphasis on instant gratificationFact: date=March 2007, i.e., the conscious expenditure of effort to make the time interval between wanting something and getting it as short as possible. This focus may be due in part to the influence of utilitarianism, the consequentialist belief that morality can be measured by the overall yield of happiness (utility) that results from a particular actionFact: date=March 2007. One example of a significant influence of this theory is the importance of cost-benefit analysis in Western economic theoryFact: date=March 2007.

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