Gatorade is a brand of flavored non-carbonated sports drinks manufactured by the Quaker Oats Company, now a division of PepsiCo. Intended for consumption during physically active occasions, Gatorade beverages are formulated to rehydrate and replenish fluid, carbohydrates and electrolytes.
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Gatorade is a brand of flavored non-carbonated sports drinks manufactured by the Quaker Oats Company, now a division of PepsiCo. Intended for consumption during physically active occasions, Gatorade beverages are formulated to rehydrate and replenish fluid, carbohydrates and electrolytes.
History
Shortly after, Cade partnered with Stokely-Van Camp, Inc. (S-VC) to produce and distribute the product. A year after its commercial introduction, Gatorade was reformulated to remove the sweetener cyclamate, which was banned by the FDA. The Quaker Oats Company bought S-VC in 1983, after a bidding war with rival Pillsbury. Quaker licensed manufacturing of Gatorade in some worldwide markets to PepsiCo, but sued Pepsi in Australia in 1998, alleging Pepsi had misappropriated Gatorade trade secrets to manufacture its own sports drink, All Sport. Quaker won the Australian case. In the meantime, the University of Florida has received royalties for Gatorade each year, since their settlement with Cade in 1973.
Gatorade is the official sports drink of the National Football League, Major League Baseball, National Basketball Association, Women's National Basketball Association, USA Basketball, National Hockey League, Association of Volleyball Professionals, US Soccer Federation, Major League Soccer, and many other pro and collegiate organizations, providing supplies of the drinks to the teams in all flavors available. Gatorade extended their market to the U.K. in 2008 and promoted this in part by becoming the sports drink provider for Chelsea F.C..
Composition
The original Gatorade contained water, sucrose (table sugar) and glucose-fructose syrups, citric acid, fish oil, sodium chloride (table salt), sodium citrate, monopotassium phosphate,and flavoring/coloring ingredients. Some Gatorade flavorings use brominated vegetable oil as a stabilizer. Gatorade Thirst Quencher meets the Food and Drug Administration's definition of a "low sodium product." Gatorade is available in a variety of flavors, including the original Lemon-Lime, Grape, Orange, and Fruit punch.
Several new formulations of Gatorade, each minor tweaks of the original Gatorade formula, have been produced in the past decade, including Rain, AM, Fierce and X-Factor.
Gatorade revealed the Gatorade line Energy Bar in 1999. This energy bar was Gatorade's first foray into solid foods, and was introduced to compete with PowerBar and Clif Bar. Gatorade Energy Bars contain a large proportion of protein in addition to its carbohydrates. The bar is mainly made up of puffed grains and corn syrup, common components of energy bars.
In 2000, Gatorade introduced Propel Fit Water, a vitamin enhanced water that is artificially sweetened with sucralose and acesulfame potassium. Propel has the same electrolytes as Gatorade, along with some vitamins, which makes it similar to Vitamin Water, though Vitamin Water has substantial amounts of sugar. Propel Fitness Water with Calcium was introduced in 2006. Also, in 2006, Gatorade introduced its Rain flavor line, which features a lighter, crisp taste similar to its Propel line but which comes in the bottle size and shape as the original Gatorade. In late 2007, a lower-calorie line of Gatorade drinks, named G2, was released.
