Fuji's camera film comes in distinctive green boxes and is sometimes rebranded as own-label film, such as President's Choice. Fuji products are distinct in their uniform containers. Fuji photographic films are considered along with, and often compete against, those produced by Kodak. Their products are sold in over 200 countries internationally. Since 1982, Fuji, is one of the main sponsors of the FIFA World Cup.

The company was the driving force behind the creation of Japan's first electronic computer, called FUJIC, completed in 1956.

Holding company

On September 19, 2006, Fujifilm announced plans to establish a holding company, Fujifilm Holdings Corp. Fujifilm and Fuji Xerox will become subsidiaries of the holding company. A representative of the company reconfirmed their commitment to film, which accounts for 3% of sales.

Subsidiaries

Fujifilm Fuji Xerox, once a joint venture between itself and Xerox Corporation of North America. Fujifilm purchased Sericol Ltd., a UK based printing ink company specializing in screen, narrow web, and digital print technologies in March 2005.Fact: date=May 2007

Notable products

• Fujichrome color reversal (slide) films.
• Velvia: one of the most saturated and fine-grained slide films, valued by nature and landscape photographers.
• Provia: a slide film giving more natural colors than Velvia.
• Astia: a fined grained, low contrast slide film often used for studio or portrait applications.
• Sensia: consumer slide film, generally considered to be comparable to Provia in the professional line.
• Fortia: consumer slide film, featuring extremely vivid color rendering suitable for flower photography and other high-saturation applications (for Japanese market).
• Fujicolor color negative (print) films.
• Pro 400H (formerly NPH): a professional portrait film with exceedingly accurate color.
• Pro 800Z (formerly NPZ): high-speed film used primarily by photojournalists.
• Pro 160C and Pro 160S (formerly NPC and NPS): include a fourth cyan-sensitive color layer not found in other film.
• Reala: the first film to use the fourth cyan-sensitive layer, currently sold under Superia Reala name.
• Superia: as of 2005, their most widely available film, intended for snapshots.
• Press: Cut from the same emulsion stock as Superia, but cold stored and sold as a professional film.
• Anchor: FinePixThe FinePix series of digital cameras, some of which employ Fujifilm's Super CCD technology, including F-mount compatible digital SLRs like the FinePix S5 Pro, and compact cameras like the FinePix F-series and A-series.
• Fujinon lenses: including the most widely used television lenses in the world.
• Photographic paper.
• Inkjet printer paper.
• Magnetic media, including audiotape, videotape, and floppy disks.
• Optical media, such as DVDs and CDs, mostly produced by Ritek and Taiyo Yuden; some by Philips.
• Photostimulable Phosphor Plate - X-ray film.
• Base material for LCD displays.
• The Fujifilm GX680 6x8cm medium format camera, various Fujifilm medium format rangefinder cameras, and older Fujica film cameras.
• Fuji instant film packs and backs for sheet film cameras.
• Motion picture film stock, known for its smooth grain and vibrant color rendition. Most Steven Spielberg films are shot on Fuji stock.
• Minilab equipments, announced in 2006 a global alliance with Noritsu Kokoi, together holding a market share of more than 80% of the global market.
• Digital X-Ray, Digital mammography and Computed radiography devices.
• Synapse PACS.