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Ethos water is a brand of bottled water with a social mission of "helping children get clean water." Ethos began in 2001 when Peter Thum had the idea after working in communities in South Africa that lacked access to clean water. Thum, who was working as consultant for McKinsey & Company at the time, realized the potential to create a bottled water brand to raise awareness and funding for safe water programs. The idea became an obsession for Thum, and he wrote the business plan for Ethos, left McKinsey, and moved to New York in early 2002 to start the venture.

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Blogs for Ethos Water

TED Blog: Ethos Water Walk

Ethos Water - a TED sponsor and water favorite - has been working to bring ... Listed below are links to weblogs that reference Ethos Water Walk: Comments. mirc. mirç ...tedblog.typepad.com/tedblog/2006/03/ethos_water_wal.html

scotthodge.org: Ethos Bottled Water Design

Isn't this a cool water bottle design? (I was going to Twitter this because it didn't seem substantial enough to ... (Now it's substantial enough for a blog post. ...scotthodge.typepad.com/scott/2008/03/ethos-bottled-w.html

Shawn Blog, Ethos Water Scam

Shawn Honnick: Wired News Ode Magazine Sun Journal Ninja Radio Boing Boing The ... Shawn Blog. Ethos Water Scam " Posted 1 year ago from bookmarklet. 1 note ...www.shawnblog.com/post/14356614/ethos-water-scam

Credo Advisors: Business Ethics & Corporate Social Responsibility (CSR)

Home | About | Resources & Tools. Blog | Report | Contact. Search Results. BW Interview With Ethos Water Founders. Saturday, March 25th, 2006 ...credoadvisors.com/blog/index.php?s=ethos&searchbutton=Go...

Ethos Water | The Impulsive Buy

Then fill the bathtub with Ethos Water, while also pouring bubble bath soap. ... quasi-product review blog editor, and I think Ethos Water is just as refreshing ...www.theimpulsivebuy.com/wordpress/2006/06/12/ethos-water/

Wikipedia About Ethos Water

Starbucks%20Ethos%20water.jpg

Ethos water is a brand of bottled water with a social mission of "helping children get clean water." Ethos began in 2001 when Peter Thum had the idea after working in communities in South Africa that lacked access to clean water. Thum, who was working as consultant for McKinsey & Company at the time, realized the potential to create a bottled water brand to raise awareness and funding for safe water programs. The idea became an obsession for Thum, and he wrote the business plan for Ethos, left McKinsey, and moved to New York in early 2002 to start the venture.

Thum recruited his business school classmate Jonathan Greenblatt to join Ethos in late 2002. They launched operations as a bottled water company in August 2003, and also formed a non-profit called Ethos International to invest funds from the business in safe water programs.

In 2005 Starbucks purchased the company for $8 million and its products are now sold throughout North America. After Starbucks' acquisition, the brand has become known for its campaign to raise ten million dollars by donating between five and ten cents from every sale to a non-governmental organization working to increase access to clean drinking water in the developing world.

Criticism

It has been pointed out that the Ethos brand is primarily commercial, since only approximately $0.05 to $0.10 of the retail price ($1.80) goes to charity. Nevertheless, according to the Ethos water homepage, the company has raised around $6.2 million for this purpose to date. It has been argued that donating $100 to CharityWater would be equivalent to purchasing 2,000 bottles of Ethos, without the environmental impact associated with 2,000 bottles composed of non-recycled plastic.

Ethos water is manufactured by PepsiCo, but unlike other Pepsi products, Ethos bottles do not contain recycled plastic.

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Ethos Water - Nutrition Facts

Find nutritional facts on Ethos Water and over 371,700 other foods on the Daily Plate at LIVESTRONG.COM, the easy, free way to track what you are eating each day.www.livestrong.com/thedailyplate/nutrition-calories/food/eth...

World Water Day: The World Water Crisis

The world water crisis is one of the largest public health issues of our time. ... The lack of clean, safe drinking water is estimated to kill almost 4,500 ...www.worldwaterday.net/index.cfm?objectid=E38C787B-F1F6-6035-...

Ethos - Wikipedia, the free encyclopedia

For The company, Ethos, see Ethos water. ... Ethos forms the root of ethikos (ἠθικός) ... 1 The Origins of ethos. 2 Rhetorics. 3 Character in Greek tragedy ...en.wikipedia.org/wiki/Ethos

ethos water fund | Starbucks Coffee Company

Ethos Water is a brand with a social mission—helping children around the world ... For each bottle of Ethos™ water sold, US$0.05 (and C$0.10 at Company-operated ...www.starbucks.com/aboutus/ethoswaterfund.asp

Ethos Water

their Ethos Water? If so, have you stopped to read. the label? ... Like Starbuck's Ethos Water, Belu invites the consumer to join them in good ...www.thealliancefordemocracy.org/pdf/AfDJR2207.pdf

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News about Ethos Water

Martin Samuel: What Hiddink can learn from the playground and Pokemon

Daily MailYou don’t fight fire with fire. Water, that’s what you need, and plenty of it. Take the computer game Pokemon. You wouldn’t send out Vulpix to battle Charmander because they are both fire Pokemon and their attacks would have little effect. No, you need Squirtle to defeat Charmander because he is a water Pokemon and water extinguishes fire, just as fire melts ice and, well, we’re getting in...http://www.dailymail.co.uk/sport/football/article-1177729/MA...

End of the Great Australian Dream starts in Sydney

CrikeySydney house prices have blown out to such a degree that the Great Australian Dream is fast becoming the Great Australian Fantasy.http://www.onlineopinion.com.au/view.asp?article=8855

Porn Free! Maggie Thatcher's True 30-Year Legacy

GoldSeek.comRevealing the hideous off-spring of Margaret Thatcher's "market disciplines" and the ever-swelling tax-funded state... LIFE AFTER THE BALLOT BOX is rumored to pay pretty well, no matter how hateful you become in office.http://news.goldseek.com/BullionVault/1241637178.php

MARTIN SAMUEL: What Hiddink can learn from the principles of Pokemon

Daily MailGuus Hiddink may have abandoned childish pastimes long ago, but he would appreciate that the principles of animated monsters are the key to success at Stamford Bridge tonight.http://www.dailymail.co.uk/sport/football/article-1177729/MA...

Science shows fish return to summer waters

The Daily News of NewburyportGLOUCESTER and mdash; About now, the first small bass carrying sea lice have arrived from their winter grounds and brackish nurseries in the great rivers of the middle Atlantic states and mdash; the Hudson, the Delaware and the Chesapeake.http://www.newburyportnews.com/punews/local_story_125233043....

News about Ethos Water

I Want To GOP to There 30 Rock 's weird conservative streak.

SlateIt might reflect an ethos of resistance, too: Liz, fearing that she's a brunette caught in a blonde's game, incapable of (and ... so anarchically, while Liz agrees to be treated no differently than a man, an initiative she kicks off by refilling a water ... http://www.slate.com/id/2217712/pagenum/all/

Sydney: from world city to 'sick man' of Australia

On Line OpinionThis was all part of a culture that celebrated its egalitarian ethos. Yet, to an even greater degree than in the United ... of raw land - Sydney urban fringe land for building a house that has not yet been fitted with infrastructure (sewers, water ... http://www.onlineopinion.com.au/view.asp?article=8855

What are zoos for?

Financial TimesNaturalist and author Gerald Durrell pushed this reforming ethos ­further. Durrell, founder of Jersey Zoo and a former ... an animal – specifically, an endangered species – was shown in the context of its biosphere: its earth, air and water. By ... http://www.ft.com/cms/s/2/cf4587ba-3aa7-11de-8a2d-00144feabd...

A Journey Through Darkness

New York TimesAs I soak up the rays I think about summers past, the squawking of seagulls on the beach and walking along the water with my ... In keeping with the Noah’s-ark design ethos, the room was also furnished with a pair of enormous plastic trash cans; one ... http://www.nytimes.com/2009/05/10/magazine/10Depression-t.ht...

STYLE WATCH: Bomber jacket with safety lights

New Straits TimesThe silver grey jacket is made of a water repellent lightweight fabric, with a breathable finishing process that guarantees ... Innovative design and performances are central to the Zegna Sports ethos and the Freeway Jacket design is a fine example of ... http://www.nst.com.my/Current_News/NST/Monday/Features/20090...

Search results for Ethos Water

Ethos Is Clean Water : TreeHugger

Remember that old saying “water water everywhere, but not a drop to drink”? The founders of Ethos do. While our biggest hangups about water are relegated to which of the well ... http://www.treehugger.com/files/2004/10/ethos_is_clean.php

Ethos Water - The NYU Reynolds Program Blog

On Tuesday, February 10, 2009, the NYU Reynolds Program in Social Entrepreneurship had the distinct pleasure to host Peter Thum, founder of Ethos Water as part of their ongoing ... http://wagner.nyu.edu/reynolds/2009/02/ethos-water.html

Ethos Water

The corporations and small businesses that power American growth and shape our society could be the fuel that turbo-charges our vision of national service.http://www.huffingtonpost.com/tag/ethos-water

The Ethos of Social Ventures - Does Ethos Water Really Work? -

By Sirid Kellermann, Ph.D. I attended the Global Social Venture Competition’s symposium on social entrepreneurship this past Saturday at...http://www.triplepundit.com/pages/ethos-water-social-entrepr...

Ethos - water for greenwash. History will condemn you. on Flickr ...

Ethos - water for greenwash. History will condemn you. The Ethos Story: We began with a simple idea: "Let's create a bottled water and help children around the world get clean ... http://www.flickr.com/photos/katakanadian/451609329/

Wikipedia results for Ethos Water

Ethos water - Wikipedia, the free encyclopedia

Ethos water started out as a local bottled water company, established in California in 2003 by Jonathan Greenblatt and Peter Thum. [1] In 2005 Starbucks purchased the company for ... http://en.wikipedia.org/wiki/Ethos_water

Ethos - Wikipedia, the free encyclopedia

This article is about the Greek word. For The company, Ethos, see Ethos water.http://en.wikipedia.org/wiki/Ethos

Jonathan Greenblatt - Wikipedia, the free encyclopedia

Jonathan Greenblatt is a social entrepreneur and co-founder of Ethos Water [1]. Jonathan joined his friend Peter Thum to start Ethos Water. Ethos water's mission is to help ... http://en.wikipedia.org/wiki/Jonathan_Greenblatt

Starbucks - Wikipedia, the free encyclopedia

... Ethos water. Ethos, a brand of bottled water acquired by Starbucks in 2005, is sold at locations throughout North America. Ethos bottles feature prominent labeling stating "helping ... http://en.wikipedia.org/wiki/Starbucks_Coffee

Category:Bottled water brands - Wikipedia, the free encyclopedia

Ethos water; Evian; F. Farris (mineral water) Fiji Water; Fruit2O; Fuentealta; G. Galvanina ... Retrieved from "http://en.wikipedia.org/wiki/Category:Bottled_water_brands"http://en.wikipedia.org/wiki/Category:Bottled_water_brands
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Answers for Ethos Water

HitenutadaWhy does Ethos bottled water have an expiration date?HitenutadaMaybe because it is sealed off so it starts to absorb some of the chemicals from the plastic water bottle.audreyknow of any other watter bottles related to ethos water?audreyThe best way to make your water ethical would be to drink tap (or filtered tap) and use the money you would use to buy bottled water and instead donate it to your favorite charity. I'm not trying to ...New BeginningAnyone hear of ethos water?New BeginningYep I saw it at the Starbucks near my school. It's pretty expensive $3 for a bottle of water. But if it helps the homeless, I might get a bottle.Devan FDoes Starbucks own Tazo & Ethos water?Devan FThey just work with them.HI!!What is a creative thing to do with a water bottle that will take up A LOT of time??HI!!Bottle Fish http://www.josepino.com/other_projects/index.php?craft_bottle_fish.jpc
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