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Esso (S.O.) is an international trade name for ExxonMobil and its related companies. Pronounced /ˈɛsoʊ/ ("S-O"), it is derived from the initials of the pre-1911 Standard Oil, and as such became the focus of much litigation and regulatory restriction in the United States; although other sources suggest that "Esso" is a spelt version of the pronunciation of the initials for Standard Oil. In 1973, it was largely replaced in the U.S. by the Exxon brand, while Esso remained widely used elsewhere. In most of the world, the Esso brand and the Mobil brand are the primary brand names of ExxonMobil, with the Exxon brand name still in use only in parts of the United States.
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Wikipedia About Esso
Esso (S.O.) is an international trade name for ExxonMobil and its related companies. Pronounced /ˈɛsoʊ/ ("S-O"), it is derived from the initials of the pre-1911 Standard Oil, and as such became the focus of much litigation and regulatory restriction in the United States; although other sources suggest that "Esso" is a spelt version of the pronunciation of the initials for Standard Oil. In 1973, it was largely replaced in the U.S. by the Exxon brand, while Esso remained widely used elsewhere. In most of the world, the Esso brand and the Mobil brand are the primary brand names of ExxonMobil, with the Exxon brand name still in use only in parts of the United States.
This situation was confusing to travelers. In 1972, Standard Oil of New Jersey renamed itself as the Exxon Corporation, and adopted that trademark throughout the country. It however maintained the rights to "Standard" and "Esso" in the states where it held those rights, by a token effort, by selling "Esso Diesel" in those states at stations that sell diesel fuel, thus preventing the trademark from being declared abandoned.
Esso Blue
Esso Blue was the brand name of Esso's paraffin oil (kerosene) for domestic heaters in countries such as the United Kingdom. Their TV advertising song from the 1950s through to the 1970s was the famous "Bom, Bom, Bom, Bom, Esso Blue!" A later campaign used the well-known song tune of "Smoke Gets in Your Eyes" cleverly reworded as
"They asked me how I knew, it was Esso Blue, I of course replied, with lower grades one buys, smoke gets in your eyes. ... The non-smoking paraffin".
Cleveland
In the 1930s Esso acquired Cleveland, an independent company based in North East England. The name comes from the Cleveland Hills. Cleveland's products included a benzole blend and an alcohol blend called Discol. Both the Esso and Cleveland names continued in use until 1973, when the Cleveland filling stations were re-branded as Esso.
Canada
In Canada, the Esso brand is used on stations operated by Imperial Oil, which is 69.8% owned by ExxonMobil.
In February 2007, a combination of a fire at the Nanticoke refinery and a strike at CN resulted in a shortage of gasoline at Esso stations in Ontario, which also drove up prices and caused shortages in competitor's stations (both in Ontario and neighboring Quebec.)Fact: date=February 2008
See also
- Seven Sisters (oil companies)
- Stop Esso campaign
