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Personalization or personalisation (see spelling differences) is tailoring a consumer product, electronic or written medium to a user based on personal details or characteristics they provide. More recently, it has especially been applied in the context of the World Wide Web.

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Wikipedia about Customization

Personalization or personalisation (see spelling differences) is tailoring a consumer product, electronic or written medium to a user based on personal details or characteristics they provide. More recently, it has especially been applied in the context of the World Wide Web.

Web pages

Web pages are personalized based on the interests of an individual. Personalization implies that the changes are based on implicit data, such as items purchased or pages viewed. The term customization is used instead when the site only uses explicit data such as ratings or preferences.

On an intranet or B2E Enterprise Web portals, personalization is often based on user attributes such as department, functional area, or role. The term customization in this context refers to the ability of users to modify the page layout or specify what content should be displayed.

There are two categories of personalizations:

  1. Rule-based
  2. Content-based

Web personalization models include rules-based filtering, based on "if this, then that" rules processing, and collaborative filtering, which serves relevant material to customers by combining their own personal preferences with the preferences of like-minded others. Collaborative filtering works well for books, music, video, etc. However, it does not work well for a number of categories such as apparel, jewelry, cosmetics, etc. Recently, another method, Prediction Based on Benefit is proposed for products with complex attributes such as apparel.

Many companies offer services for web recommendation and email recommendation that are based on personalization or anonymously collected user behaviors.

Personalisation is also being considered for use in less overtly commercial applications to improve the user experience online .

Search engines

Google is the first of the "Big Three" search engines to introduce personalized results on a massive scale. Weighing a number of factors including but not limited to user history, bookmarks, community behaviour and site click-through rate and stickiness, Google is providing results that are specific to what they believe you are searching for.

Currently this service is only available to those who are logged into their Google account .

Amazon.com has been the early adopter of personalization technology to recommend products to shoppers on its site, based upon their previous purchases. Amazon makes extensive use of Collaborative Filtering in its personalization technology.

Profiling models of personalization

Personalization does not necessarily need to be based on individual user accounts (as is conventional); it can also be based on region or language (see localization) or browser.

Print media

main: Mail merge

In print media, ranging from magazines to promotional publications, personalization uses databases of individual recipients' information. Not only does the written document address itself by name to the reader, but the advertising is targeted to the recipient's demographics or interests using fields within the database, such as "first name", "last name", "company", etc.

Search results for Customization

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News about Customization

WeatherBug Announces StreamerRT, an Enhanced Weather Visualization Tool for the Energy Markets

Marketwire via Yahoo! Finance WeatherBug®, the leading provider of live, local weather information services, today announced the release of WeatherBug Professional StreamerRT for the energy market. With enhanced GIS mapping capabilities, StreamerRT is an enhanced web-based platform which enables energy traders greater customization and improved visualization to quickly analyze existing and potential weather conditions that ....http://biz.yahoo.com/iw/081002/0439732.html

Field test: Surrounded by sound

Money via Yahoo! Finance So you're one of the 49 million Americans who own a flat-panel TV. Great! But unless the sound measures up to the visuals, you're only halfway there.http://biz.yahoo.com/hmoney/081003/100208_tvsound_bars_money...

'Warhammer Online' delivers the goods

MSNBC "Warhammer Online" has been touted by industry watchers as the one game capable of dethroning "World of Warcraft." Quite the prophecy, but "Warhammer" largely delivers on its promise to make online gaming inclusive, fun — and not such a grind. http://www.msnbc.msn.com/id/26999587/

Spore Expansion Listed by GameStop and Amazon

1up.com Gamers looking forward to the inevitable expansion of Spore might not have too big of a wait ahead of them. Fansite Hooked on Spore discovered listings for a Spore Cute & Creepy Parts Pack on both Amazon and GameStop, both of which have since been removed. Fortunately for us, Google keeps a nifty little record of all the internet's screwups. While there's no information other .....http://www.1up.com/do/newsStory?cId=3170350

Pure (PlayStation 3)

CNETAll-terrain vehicles are something of a niche interest, but you don't need to care about them in the least to enjoy Pure. All you need is an appreciation for breathtaking environments and intense racing action.http://reviews.cnet.com/Pure_PlayStation_3/4505-9992_7-32859...

News about Customization

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World's first open air PC case

CNET AsiaThe aptly named Skeleton is made of 0.8mm cold-rolled steel, with a front 92mm fan, a top three-speed 250mm fan with multicolor LED customization, layered component trays, rackmount quality side rails, seven expansion slots, and space for four drive ... http://asia.cnet.com/crave/2008/10/08/world-s-first-open-air...

plagiarism, Gibberish, IEEE, and the textbook business

ZDNet BlogsThis trend is ironic, because much of the criticism of bloated or failed CMS projects has centered around the commercial products involved being too “platform-oriented” and therefore requiring excessive, code-based customization to convert into ... http://blogs.zdnet.com/Murphy/?p=1266

Compiere Closes Third Quarter with Continued Global Expansion and 195 ...

MSN MoneyCentralCompiere ’ s global partner network consists of systems integrators, application solution providers and value-added resellers that provide consulting, implementation and customization services to Compiere end users. Third quarter ... http://news.moneycentral.msn.com/provider/providerarticle.as...

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Customization Experts - Welcome

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Customization — Blogs, Pictures, and more on WordPress

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Mass Career Customization

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Answers for Customization

xiao ai.

What's the best game based on character customization?

xiao ai.Soul Calibur 3, lots of customizations, to build your character in many ways (characters you create)
floid0523

How do you download vista customization pack?

floid0523you need Winrar to open it.
mikesontrak

im gonna start working shoe Customization can you tell me what kind of machine i would need to sew back shoes?

mikesontrakGet an industrial grade leather sewing machine and emboidery machine, although already-made shoes are hard to sew on.
pui2pui

How can i customize one Windows installation and apply this customization to other computers?

pui2puiYou can do this a number of ways... You can build one computer to your liking. Then you create an image of the computer using a program like Acronis True Image. You can then image all the other com...
cqb034

What is the best customization of weapons and gear on Combat Arms?

cqb034i dont really understand your question. do u mean watz the best gun? or the mod of the gun? ill giv u both since im bored -__- silencer - put it on high-recoil guns, like ak-74. dont put it on snip...

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