Crazy Frog is a character used in the marketing of a ring tone based on The Annoying Thing, a computer animation created by Erik Wernquist. Marketed by the ringtone provider Jamba!, the animation was originally created to accompany a sound effect produced by Daniel Malmedahl while attempting to imitate the sound of a two-stroke moped engine. The Crazy Frog spawned a worldwide hit single with a remix of "Axel F", which reached the number one spot in the United Kingdom, Turkey, New Zealand, Australia and most of Europe. The subsequent album Crazy Frog Presents Crazy Hits and second single "Popcorn" also enjoyed worldwide chart success, and a second album entitled Crazy Frog Presents More Crazy Hits was released in 2006. The Crazy Frog has also spawned a range of merchandise and toys, and two video games.

History

In 1997, 17-year-old student Daniel Malmedahl recorded himself impersonating the noises produced by internal combustion engines. He posted this on a website and caught the attention of a Swedish television researcher, who convinced Daniel to perform the sound live on air. After it debuted on television, recordings of his performance began appearing on peer to peer file sharing networks and various websites under the filename "2TAKTARE.MP3" ("Tvåtaktare" is Swedish for "Two stroker").

The sound effect was quickly adopted to be the sound of a motorcycle.

In late 2005, Malmedahl's fellow Swede Erik Wernquist encountered the sound effect and was inspired to create the 3D animation "The Annoying Thing" to accompany it. Erik used the LightWave 3D modeling application to produce the animation and posted it on his website. The animation was a popular attraction at Erik's website, but the sound was credited to "Anonymous". Eventually, word reached Daniel that his impressions had been used in a now well-known animation. He contacted Erik, apparently giving an impromptu performance to confirm his claims. Erik was convinced, and gave credit to Daniel for his creation. It was broadcast for the first time on two Belgian commercials for Ringtone Europe and Jamster België (now both merged into Jamba!) in mid-2004.

Ringtone

In 2004, the German-based Jamba! group (ultimately owned by VeriSign who then sold 51% of the group to Fox in 2006) licensed the animation and sound for distribution as a mobile phone ringtone. Jamba! (trading under names such as Jamster!, RingtoneKing, and others) accompanied the release of the ringtone with a barrage of advertising. It soon became the most recognisable commercially available ringtone in the United Kingdom.Fact: date=February 2007 Jamba! has earned an estimated £14 million from the ringtone , making it the most commercially successful ringtone of all time. Jamba! has also produced other successful animated creature ringtones, including Sweety the Chick and Nessie the Dragon, and produced other ringtones featuring the Crazy Frog including Crazy DJ Frog. There is also a series of Crazy Frog World Tour tones featuring the Frog performing his usual vocalisations against backgrounds of various countries' musical styles. These include the sitar-based "Crazy Frog India", reggae-flavoured "Crazy Frog Jamaica" and Jimmy Barnes-esque "Crazy Frog Australian Rock".