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In marketing, a corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.

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Wikipedia about corporate identity

In marketing, a corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.

Corporate identity comes into being when there is a common ownership of an organisational philosophy that is manifest in a distinct corporate culture — the corporate personality. At its most profound, the public feel that they have ownership of the philosophy.

In general, this amounts to a corporate title, logo (logotype and/or logogram), and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand.

Many companies, such as McDonald's and Electronic Arts, have their own identity that runs through all of their products and merchandise. The trademark "M" logo and the yellow and red appears consistently throughout the McDonald's packaging and advertisements. Many companies pay large amounts of money for an identity that is extremely distinguishable, so it can appeal more to its targeted audience.

Corporate identity is often viewed as being composed of three parts:

  • Corporate design (logos, uniforms, etc.)
  • Corporate communication (advertising, public relations, information, etc.)
  • Corporate behavior (internal values, norms, etc.)

Corporate identity has become a universal technique for promoting companies and improving corporate culture. Most notably is the company PAOS, founded by Motoo Nakanishi in Tokyo, Japan in 1968. Nakanishi fused design, management consulting and corporate culture to revolutionize corporate identity in Japan.

Sociological sense

Corporate identity can also have a sociological sense. In any large society members of a minority tend to develop a "corporate identity" where they feel a special bond to any other member of that minority even if they have never met the person before. This bond develops because they generally have similar experiences, face similar discrimination, have similar cultural values, economic limitations, etc.

In the United States, for instance, persons of Arab or Jewish ancestry, blacks, Hispanics, lesbians and gay men, and persons who follow non-Christian religions, among many other minorities, each have a sense of corporate identity. Within a particular group there are feelings of "we have to watch out for each other" and "I have an obligation not just to succeed, but to help others of my group."

A common corollary to this sense of corporate identity is a concern about assimilating into the majority culture to the extent where the minority group ceases to exist for all practical purposes. Corporate identity is promoted, strengthened and encouraged by activities such as teaching the ancestral language, practice of rituals and social customs, observance of holidays, etc., from the minority culture and discouraging marriage outside the particular group or moving to a geographic area where the minority group does not have a significant presence. .

Search results for Corporate Identity

LogoOrange

Specializing in company logo design and corporate identity for companies of all sizes.www.logoorange.com/

Corporate identity from Template Monster for corporate identity design

Corporate Identity. A corporate identity template is a set of pre-designed ... Template Monster's corporate identity package usually includes the following ...www.templatemonster.com/corporate-identity.php

Corporate Branding and Identity | Business.com

Corporate Branding and Identity - Quickly find corporate branding companies to help with corporate branding, business naming, and company image. Hire one of these...www.business.com/directory/advertising_and_marketing/corpora...

Identityworks: Tools - common identity tools

How does corporate identity work? What's it all about? Tools used in diagnosis, planning and management of identity solutions, from independent identity consultant ...identityworks.com/tools/index.htm

Corporate Branding and Identity

Brand strategy firm helping companies understand, build, express and measure their corporate brands/identities. Clients: D&B, AT&T, Toshiba, and more.corebrand.com/

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News about Corporate Identity

AIG Soccer Team, Wachovia Arena Among Sponsorships with Identity Crisis

Insurance JournalFirst the bursting of the dot-com bubble in the 1990s, then the accounting scandals earlier this decade, forced ballparks and arenas around the country to change their names. Enron Field became Minutehttp://www.insurancejournal.com/news/national/2008/10/02/942...

Money meltdown creates identity crises for venues

AP via Yahoo! News First the bursting of the dot-com bubble in the 1990s, then the accounting scandals earlier this decade, forced ballparks and arenas around the country to change their names. Enron Field became Minute Maid Park, and names like PSINet Stadium and CMGI Field vanished.http://news.yahoo.com/s/ap/20081001/ap_on_re_us/meltdown_nam...

Money meltdown creates identity crises for venues

The Charlotte ObserverFirst the bursting of the dot-com bubble in the 1990s, then the accounting scandals earlier this decade, forced ballparks and arenas around the country to change their names. Enron Field became Minute Maid Park, and names like PSINet Stadium and CMGI Field vanished. Now, the Wall Street meltdown is creating its own identity crisis for arenas and teams that bear the names of financial companies ...http://www.charlotteobserver.com/nation/story/223716.html

State office shoots down land and water claims

Gloucester Daily TimesROCKPORT and mdash; A bid by a New York state man to resurrect the defunct Rockport Granite Co. and seize control of land in Halibut Point State Park, other parcels in Rockport, and Gloucester's Klondike Reservoir was shot down yesterday by the head of the Secretary of State's Corporate Division in Boston.http://www.gloucestertimes.com/punews/local_story_276224409....

ideaEDGE Files for Corporate Name Change

Centre Daily TimesideaEDGE, Inc. (OTCBB: IDAE) today announced that it will seek shareholder approval for its Board of Directors' decision to change its corporate legal name to Socialwise, Inc. This follows its California operating subsidiary's similar name change. The Company has secured the domain name www.socialwise.com, as well as trademark rights to use the name.http://www.centredaily.com/business/story/872704.html

News about Corporate Identity

With new identity, bank promises better services

Nigeria GuardianThe CEO noted that the new identity is comprehensive and it affects the various manifestations of the bank's corporate identity such as logo type, corporate brand name, corporate interiors and exterior faade, visual languages, corporate culture and ... http://www.guardiannewsngr.com/media/article01/indexn2_html?...

ID Experts Joins the Center for Applied Identity Management Research

PR NewswireCorporate, government and academic leaders unite to fight cyber crime, identity theft and other identity management challenges BEAVERTON, Ore., Oct. 7 /PRNewswire/ -- ID Experts ( http://www.idexpertscorp.com ), a provider of data breach notification ... http://sev.prnewswire.com/banking-financial-services/2008100...

Altair Announces New Brand Identity

Inside Indiana BusinessReno-based Altair Nanotechnologies Inc. (NASDAQ: ALTI), which operates a manufacturing facility in Anderson, has announced a new corporate brand identity. The new identity includes a new logo, tagline, website and targeted advertising campaign. The ... http://www.insideindianabusiness.com/newsitem.asp?ID=31881

Pacer Announces New Unified Brand and Unified Approach to the ...

MSN MoneyCentralUremovich, chairman and chief executive officer. “ Our new corporate identity is a natural progression for our company. Unifying our company around an integrated IT system, communication platform, and customer approach will ... http://news.moneycentral.msn.com/provider/providerarticle.as...

Feds, industry announce center for identity management research

GovExec.com ... including cybersecurity and cyber defense, human trafficking and illegal immigration, terrorist tracking and financing), financial and corporate fraud (including mortgage fraud, data breaches, insider threats), and individual protection from identity ... http://www.govexec.com/story_page.cfm?articleid=41156&dcn=to...

Search results for Corporate Identity

Corporate identity from Template Monster for corporate identity design

A corporate identity template is a set of pre-designed objects which determines the style of any company. Template Monster's corporate identity package ... http://www.templatemonster.com/corporate-identity.php

Corporate Identity, Inc. 888-304-8550

Corporate Identity is the number one source for custom printed promotional products and Corporate gifts. We have over 60,000 stock items and the hottest new promotional products.http://www.corpid.com/

Corporate Identity: Logo Design By LogoDesignGuru.com

Corporate identity vs. logos - One conveys the companys image the other the brand- we incorporate both.http://www.logodesignguru.com/A/Corporate_Identity.asp

corporate identity design, corporate image design

Corporate identity packages including logotype, business cards, envelopes and stationery. ... A strong corporate identity reinforces brand recognition among your target audience.http://www.logtechnology.com/corporate-identity-design.html

Identityworks - Tony Spaeth, Identity Consultant: corporate identity ...

Corporate Identity news and reviews; tools for corporate brand planning and name development, from independent corporate / brand identity consultant Tony Spaethhttp://www.identityworks.com/
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R.I.P. Identity Theft

R.I.P. Identity TheftNow even the dead aren't safe. Learn how to keep thieves from stealing a departed loved one's name.Flash - Video

PROTECTING YOUR ONLINE IDENTITY

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Identity card timetable announcedA timetable for introducing national identity cards has been revealed by Home Secretary Jacqui Smith.The controversial ID scheme will see everyone's personal details stored on a...Flash - Video

PENN JILLETTE FINDS NEW IDENTITY AS...

PENN JILLETTE FINDS NEW IDENTITY AS GAME SHOW HOSTComedic magician Penn Jillette hosts the new game show Identity on NBC. Keywords:Teller, Bruce Jenner, FBI, OlympicsVideo - Video

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Answers for Corporate Ide...

seamusod

I am a UK Corporate Designer with 20 years experience in Corporate Identity and Branding. Any freelance work?

seamusodTry elance
eddy m

consultant fees for corporate identity case study?

eddy mOn averge between $10K to $20K. Again, it could be more depending on how complicated or technical the case can get.
Thomas S

Suggestions needed for my corporate identity (attached)?

Thomas S
tito

where I Can find any studies on Corporate Identity n branding ?

titohttp://marketing.about.com/cs/brandmktg/a/brandbarriers.htm Branding is more about marketing the company. It includes a really good logo, which is what a designer does, but it also is about being r...
aarongaddiroselo

Where can I find a book or website that defines what a 'Visual Identity' is and does?

aarongaddiroselohttp://www.marketing.iastate.edu/identity/

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