Bridgestone is currently ranked largest tire manufacturer in the global tire market, with Michelin second, Goodyear third, and Continental fourth as of January 2009. As of the end of 2005, production facilities belonging to the Bridgestone Group have increased to 141 spread throughout twenty-four nations of the world. In order to attain this level of globalization, the company established a new set of corporate policies in the year 2001. In continuation of this, company's Brand Vision was also established in 2003.
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Bridgestone is currently ranked largest tire manufacturer in the global tire market, with Michelin second, Goodyear third, and Continental fourth as of January 2009. As of the end of 2005, production facilities belonging to the Bridgestone Group have increased to 141 spread throughout twenty-four nations of the world. In order to attain this level of globalization, the company established a new set of corporate policies in the year 2001. In continuation of this, company's Brand Vision was also established in 2003.
Origins
Foregoing dependence on European and North America technology, the Bridgestone tire Co., Ltd. set its eyes on manufacturing tires based solely on Japanese technology. The foundling company experienced many difficulties in the areas of technology, production and sales in the early days. Eventually, improvements were achieved in quality and manufacturing processes which led to the business rapidly expanding on both the domestic and overseas markets.
Challenges during and after World War II
Wartime regulations were in effect throughout the whole of Japan, and tires also came under the jurisdiction of these regulations. This resulted in nearly all of the company's output being used to satisfy military demand. 1945 saw the end of armed conflict, but the company was devastated by the war. The Tokyo Headquarters building was destroyed during an aerial bombing raid, and all overseas assets were lost. Fortunately, the plants in Kurume and Yokohama escaped unscathed, and production was able to recommence immediately after the war ended. Brushing aside the problems caused by a labour union strike that lasted for forty-six days, the foundations of the company were further reinforced after this.
After World War II Bridgestone started manufacturing motorcycles, but its main income was from supplying tires to its rival motorcycle makers such as Honda, Suzuki and Yamaha and it was later decided to cease motorcycle manufacturing.
Technological innovation
The sale of nylon tires was started in 1959, and work forged ahead with the construction of the new Tokyo plant, which was opened in 1960, in order to cope with the fast-expanding market for motorization.
Radial tires and overseas expansion
The company issued shares and was listed on the stock exchange in 1961, and moved across to a new system of administration with Shojiro Ishibashi as the chairman, and Kanichiro Ishibashi as the president. As part of the transition across to administrative reform, the Deming Plan in honour of W. Edwards Deming, which involves overall quality control activities, was adopted, and the company was awarded the prestigious Deming Prize in 1968. Also, additions were built onto the Tokyo plant in 1962 to house the new Technical Centre, and a progressive system of research and development was established. On the product front, 1967 saw the sale of first ever radial tire, the RD10.
