Bath & Body Works, LLC is an American retail store under the Limited Brands umbrella. It was founded in 1990 in New Albany, Ohio and has since expanded across the country. It specializes in numerous fragrant lotions, bath items, personal care items, and home fragrances. Other Limited Brands include Victoria's Secret, Henri Bendel, White Barn Candle Co., and C. O. Bigelow. Limited Brands also once owned Abercrombie & Fitch, The Limited, The Limited Too, Express, Express Men as well as Lane Bryant and Lerner, which is now known as New York & Co.
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Bath & Body Works, LLC is an American retail store under the Limited Brands umbrella. It was founded in 1990 in New Albany, Ohio and has since expanded across the country. It specializes in numerous fragrant lotions, bath items, personal care items, and home fragrances. Other Limited Brands include Victoria's Secret, Henri Bendel, White Barn Candle Co., and C. O. Bigelow. Limited Brands also once owned Abercrombie & Fitch, The Limited, The Limited Too, Express, Express Men as well as Lane Bryant and Lerner, which is now known as New York & Co.
In October 2006, Diane Neal, former president of GAP Outlet and Mervyn's, was brought in as the new president.
The company launched both a seasonal catalogue and a website in 2006. In November 2006, Bath and Body Works launched its first television commercial advertisement. Net Sales as of January 28, 2006 were $2,285,000,000, significantly higher than all other Limited Brands, except Victoria's Secret.
In July 2008 the company announced that it was finally opening up six locations in Canada. With the company acquiring Canadian-based La Senza, they felt it was the opportunity to move into a growing Canadian market, with The Body Shop being its main competition.
