Barnes & Noble, Inc. is the largest book retailer in the United States, operating mainly through its Barnes & Noble Booksellers chain of bookstores headquartered in lower Fifth Avenue in Manhattan.

The company operates the chain of small "B. Dalton Booksellers" stores in malls.

The company is known for large, upscale retail outlets, many of which contain a café serving Starbucks Coffee, and for competitive discounting of bestsellers. Most stores also sell magazines, newspapers, DVDs, graphic novels, gifts, games, and music. Video games and related items were sold in the company's GameStop retail outlets until October 2004, when the division was spun-off into an independent company.

As of May 2, 2008, the company operated 798 stores in all 50 U.S. states and the District of Columbia. Of them, 85 are B. Dalton outlets. The company has closed 882 B. Dalton stores since 1989 and says that they will continue to do so.

History

The business was purchased in 1971 by Leonard Riggio, who oversaw the growth of the business. In 1974, Barnes & Noble became the first bookstore to advertise on TV, and a year later, the company became the first bookseller in America to discount books, by selling New York Times best-selling titles at 40% of the publishers' list price. During the 1970s and 1980s, Barnes & Noble opened smaller discount stores, which were eventually phased out in favor of larger stores.

They also began to publish their own books to be sold to mail-order customers. These titles were primarily affordable reissues of out-of-print titles, and selling them through mail-order catalogues allowed Barnes & Noble to reach new customers nationwide.

Barnes & Noble continued to expand throughout the 1980s, and in 1987 purchased B. Dalton Bookseller from Dayton Hudson. The acquisition of 797 bookstores turned the company into a nationwide retailer and the second-largest bookseller in the United States.Fact: date=January 2008 B&N's critics claim that it has contributed to the decline of local and independent booksellers.

In 2002, Leonard Riggio's brother Stephen Riggio was named CEO.

The chain opened an online bookstore in 1997.

Web site

Before Barnes & Noble created its web site, it sold books directly to customers through mail-order catalogues. It first began selling books online in the late 1980s, but the company's web site was not launched until May 1997. The site now carries over 1 million titles.Fact: date=January 2008

Publishing

Barnes & Noble publishes many of the books it sells, inexpensively reprinting non-copyrighted titles or acquiring the U.S. or English language rights from another publisher. In addition, Barnes & Noble commissions reprint anthologies and omnibus editions using in-house editors.