For: Baydu

Baidu ( ) (Nasdaq: BIDU) is the leading Chinese search engine for websites, audio files, and images. Baidu offers 57 search and community services including an online collaboratively-built encyclopedia (Baidu Baike), and a searchable keyword-based discussion forum. In October 2008, Baidu ranked 9 ^th overall in Alexa's internet rankings. In December 2007 Baidu became the first Chinese company to be included in the NASDAQ-100 index.

Baidu provides an index of over 740 million web pages, 80 million images, and 10 million multimedia files. The domain baidu.com attracted at least 5.5 million visitors annually by 2008 according to a Compete.com scentury.

cquote: Chinese]]: 众里寻他千百度，蓦然回首，那人却在灯火阑珊处) Baidu, whose literal meaning is hundreds of times, represents persistent search for the ideal.

Services

Baidu started with a popular music search feature called "MP3 Search" and its comprehensive lists of popular Chinese music based on download numbers. Baidu locates file formats such as MP3, WMA and SWF. The multimedia search feature is mainly used in searches for Chinese pop music. While such works are copyrighted under Chinese law, Baidu claims on its legalese page that linking to these files does not break Chinese laws.

Chinese government and Chinese industry sources stated that Baidu received a license from Beijing, which allows the search engine to become a fully-fledged news website. Thus Baidu will be able to provide its own reports, besides showing certain results as a search engine. The company is already getting its news department ready. Baidu is the first Chinese search engine to receive such a license.

Baidu started its own search engine in Japan (www.baidu.jp) – the company's first regular service outside of China. It includes a search bar for web page and image searches, user help and advanced services.

Baidu's MP3 Search feature has been criticized by the Office of the United States Trade Representative's Special 301 report stating that “Baidu as the largest of an estimated seven or more China-based ‘MP3 search engines' offering deep links to song files for downloads or streaming.”

Baidu Tieba is a the largest Chinese communication platform provided by the Chinese search engine Baidu. It is an online community binded tightly with searching service, which is the main business of Baidu. In Baidu Tieba, users search or create a bar (Forum) by keyword. They type the keyword and enter the bar. If the bar has not been created before, it will be born at the time you search it.

Baidu's brand advertising feature can help the advertisers to show a branded message including images to largely increase brand awareness and click-through rate (up to 75%).

The user-agent string of Baidu search engine is baiduspider.