ASICS is a Japanese athletic equipment company. Asics produces professional footwear and sports equipment designed for football, running, netball, tennis, badminton, squash, martial arts, cricket, golf, wrestling, track & field, cross-training, volleyball, cheerleading, lacrosse, and for many other sport disciplines. Presently the company has become widely renowned for their running shoes as being amongst the top performance footwear in the market.
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Here's a first look at Mita's new sneaker colab with ASICS and their crazy popular Gel Lyte III. With the drop ... asics thread??? Rss Feed. Blog Posts ...www.sneakerfreaker.com/sneaker-releases/Asics-Gel-Lyte-Iii-X...ASICS is a Japanese athletic equipment company. Asics produces professional footwear and sports equipment designed for football, running, netball, tennis, badminton, squash, martial arts, cricket, golf, wrestling, track & field, cross-training, volleyball, cheerleading, lacrosse, and for many other sport disciplines. Presently the company has become widely renowned for their running shoes as being amongst the top performance footwear in the market.
Early history
ASICS Ltd. began as Onitsuka Co., Ltd on September 1, 1949. Its founder, Kihachiro Onitsuka, began manufacturing basketball shoes in his home town of Kobe, Hyogo Prefecture, Japan. Soon after the range of sports activities widened to a variety of Olympic styles used throughout the '50s, '60s and '70s by athletes worldwide. Onitsuka became particularly renowned for the Mexico 66 design, in which the distinctive crossed stripes, now synonymous with the company brand, were featured for the first time. In 1977, Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation. Despite the name change, a vintage range of Asics shoes are still produced and sold internationally under the Onitsuka label.
Company name
The name of the company "ASICS" is an acronym of the Latin phrase "anima sana in corpore sano" which translates to "a healthy soul in a healthy body" or "a sound mind in a sound body". Since 2007 there has been a larger emphasis placed on this acronym.
2006
Sponsorship
See List of ASICS sponsorships Sportswear and sports equipment manufacturer Asics sponsors many nationally ranked NAIA and NCAA men's and women's teams, as well as the national teams of: Argentina, Brazil, Canada, Italy, Japan, Puerto Rico, Slovenia, Spain, and Sweden. The company also sponsors individuals and teams that compete in the sports of volleyball, football, netball, athletics, cricket, tennis, triathlon, and wrestling. Recently ASICS was the official apparel sponsor of the 2006 Winter Olympics. Asics also supplied apparel to the Italian, Dutch, Irish, Korean and Australian teams that competed at the 2007 World Athletic Championships in Osaka, Japan.
