for: Arnold Palmer (drink)

Arnold Daniel Palmer (born September 10, 1929) is an American golfer who is generally regarded as one of the greatest players in the history of men's professional golf. He has won numerous events on both the PGA Tour and Champions Tour, dating back to 1955. Nicknamed "The King," he is one of golf's most popular stars and its most important trailblazer because he was the first star of the sport's television age, which began in the 1950s. He was part of golf's "Big Three" along with Jack Nicklaus and Gary Player who are widely credited with popularizing the sport around the world.

Palmer won the PGA Tour Lifetime Achievement Award in 1998, and in 1974 was inducted into the World Golf Hall of Fame.

Career outline

Palmer's charisma was a major factor in establishing golf as a compelling television event in the 1950s and 1960s, setting the stage for the popularity it enjoys today. His first major championship win at the 1958 Masters cemented his position as one of the leading stars in golf, and by 1960 he had signed up as pioneering sports agent Mark McCormack's first client. In later interviews, McCormack listed five attributes that made Palmer especially marketable: his good looks; his relatively modest background (his father was a greenkeeper before rising to be club professional and Latrobe was a humble club); the way he played golf, taking risks and wearing his emotions on his sleeve; his involvement in a string of exciting finishes in early televised tournaments; and his affability.

Palmer is also credited by many for securing the status of The Open Championship (British Open) among US players. After Ben Hogan won that championship in 1953, few American professionals had travelled to play in The Open, due to its travel requirements, relatively small prize purses, and the style of its links courses (radically different from most American courses). Palmer was convinced by his business partner Mark McCormack that success in the Open - to emulate the feats of Bobby Jones, Sam Snead and Hogan before him - would truly make him a global sporting star, not simply a leading American golfer. In particular, Palmer travelled to Scotland in 1960, having already won both the Masters and U.S. Open, to try to emulate Hogan's feat of 1953, of winning all three in a single year. He failed, losing out to Kel Nagle by a single shot, but his subsequent Open wins in the early 1960s convinced many American pros that a trip to Britain would be worth the effort, and certainly secured Palmer's popularity among British and European fans, not just American ones.

Palmer won seven major championships:

• The Masters: 1958, 1960, 1962, 1964
• U.S. Open: 1960
• The Open Championship: 1961, 1962

Palmer's most prolific years were 1960-1963, when he won 29 PGA Tour events in four seasons. In 1960, he won the Hickok Belt as the top professional athlete of the year and Sports Illustrated magazine's "Sportsman of the Year" award. He built up a wide fan base, often referred to as "Arnie's Army", and in 1967 he became the first man to reach one million dollars in career earnings on the PGA Tour. By the late 1960s Jack Nicklaus and Gary Player had both acquired clear ascendancy in their rivalry, but Palmer won a PGA Tour event every year up to 1970, and in 1971 he enjoyed a revival, winning four events.