Giorgio Armani S.P.A. is an Italian fashion company. The company designs and manufactures products in several categories including fashion accessories, apparel, cosmetics, fragrances, home interiors, jewellery, eyewear and watches under several labels including Giorgio Armani, Armani Collezioni, Emporio Armani, Armani Jeans, Armani Junior, Armani Exchange, and Armani Casa. End of year sales for 2005 were $1.69 billion.
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Giorgio Armani S.P.A. is an Italian fashion company. The company designs and manufactures products in several categories including fashion accessories, apparel, cosmetics, fragrances, home interiors, jewellery, eyewear and watches under several labels including Giorgio Armani, Armani Collezioni, Emporio Armani, Armani Jeans, Armani Junior, Armani Exchange, and Armani Casa. End of year sales for 2005 were $1.69 billion.
Armani is also planning together with Emaar Properties to launch a chain of luxury hotels and resorts in several big cities including Milan, Paris, New York, London, Tokyo, Shanghai and Dubai. The company already operates a range of cafes worldwide, in addition to a bar, restaurant and nightclub.
History
Giorgio Armani and Sergio Galeotti founded the company in Milan in 1975 with capital of $10,000. Armani today employs about 4,700 employees and has 13 factories around the world. It has nearly 300 stores in 36 countries. Recently, the house has begun a haute couture operation, showing in Paris during the Haute Couture fashion week, under the name of Armani Privé. Unlike much of the fashion industry, which is held by massive multi-nationals like LVMH and relies heavily on licensing, Armani is held privately by Giorgio Armani and produces the vast majority of its products in-house.
Armani Casa
Armani Casa ("Armani Home" in Italian) is the high-end home collection by Armani features furniture, lamps, linens, and dining essentials. The Home Collection is expensively priced. For example, the highly acclaimed Tchaikowski Armchair retails at $9,985. Armani Casa is available at its 40 worldwide boutiques and select Neiman Marcus stores.
Armani Collezioni
Armani Cosmetics
The beauty brand by Armani features cosmetics, skin care, perfumes, and colognes. It is produced and distributed by the luxury division of L'Oreal, with which Armani has a long-term partnership agreement. It is available at many department stores worldwide and has very few boutiques.
Armani Exchange
Armani Exchange is the most affordable of all the Armani lines and mainly targets the American market. It is geared toward older teens and young adults with a contemporary fashion style. The line features 73 stores and 8 outlets in the United States and 82 stores internationally. The United Kingdom's first stores opened in Bluewater, Kent, the Metquarter, Liverpool and in the Trafford Centre, Manchester. And in 2007 it opened its biggest store in the Bullring, Birmingham. The brand has expanded to some countries recently.In 2006 a new store was opened in the Morumbi Mall in São Paulo and in 2007, other store was opened in the Antara Fashion Mall in Mexico City, Mexico. More recently in August 2008, new locations opened in the Eaton Center, Yorkdale Mall and Vaughan Mills, in Toronto, Ontario, Canada and Kings Plaza in Brooklyn, NY.
